Where Industry Leaders and Boomer Marketing Experts Converge
Subject Matter Dedicated to Better Understanding the Boomer Marketplace
Reserve your spot today, and you will leave with a network of extraordinary innovators in the mature consumer space. Industry experts and influencers will share:
Trends that underpin success in the longevity economy
Business ecosystem knowledge – understanding its structure and navigating it smoothly
Lead generation and sales approaches – what are best practices of industry leaders?
Technology innovations – what devices, software, tech-enabled services matter?
- Personalization and Trends in Media & Marketing
- Social, Mobile, and mCommerce
- Brand, Business Development, Marketing ROI, and Sales Leads
- Financing the Longevity Economy – Entrepreneurship, Franchises, and Wealth Management
Ask the Analysts
- Laurie Orlov, Aging in Place Technology Watch
- Lynne Chou, Kleiner Perkins Caufield and Byers
- Lisa McCracken, Zeigler
Lunch with the Experts
Analysts, authors, bloggers, and boomer market experts host a lunch tables for discussions that drill down into the issues you care about most. Make sure that you connect with the companies that interest you the most and secure your time to network. Don’t forget to choose which expert you would like to sit with when you register – spots will fill up quickly!
What Industry Experts Are Saying
"“Ziegler is excited to be involved and an active supporter of the 2015 What’s Next Boomer Summit. In working with senior living organizations throughout the country for over 50+ years, we are thrilled to see the next chapter in senior care. The Baby Boom generation is not only shaping future healthcare services and seniors housing, but broader sectors such as technology, communications and even education. We look forward to advancing the shared knowledge of how this cohort will shape the future of aging in our society.”"− Lisa McCracken, Senior Vice President, Ziegler
"“Mary Furlong has had a profound impact on Link•age. Mary‘s ”What’s Next“ and ”Boomer Venture“ meetings have been invaluable in helping shape our company‘s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”"− Scott Collins, President and CEO, Link-age
"“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I‘ve ever met at connecting people who can help each other. I’ve attended her Boomer Business Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”"− Andy Cohen, Founder and CEO, Caring.com