The New Economy: Seizing the Longevity Opportunity

Thursday, March 23, 2017 | Chicago, IL

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The 14th Annual What’s Next Boomer Business Summit

Where Industry Leaders and Boomer Marketing Experts Converge

Ginna Baik
CDW Healthcare

Wendi Burkhardt
SilverNest

Elisa Camahort
BlogHer

YoonJin Chang
LifeSite

Patrick Crotty
Beatha Group

Ted Fischer
Hasbro, Inc

Daniel Hermann
Ziegler

Nancy LeaMond
AARP

John Lee
Walgreens

Jodi Olshevski
The Hartford Center for Mature Market Excellence

Daniel Trigub
Lyft

Chris Wong
LifeSite

John Yedinak
Aging Media Network

Charlotte Yeh
AARP

Jack York
It’s Never 2 Late

Subject Matter Dedicated to Better Understanding the Longevity Marketplace

Reserve your spot today, and you will leave with a network of extraordinary innovators in the mature consumer space. Industry experts and influencers will share:

Trends that underpin success in the longevity economy

Business ecosystem knowledge – understanding its structure and navigating it smoothly

Lead generation and sales approaches – what are best practices of industry leaders?

Technology innovations – what devices, software, tech-enabled  services matter?

2016 Tracks

The 2016 summit’s theme is “Seizing the Opportunity of the Longevity Economy” and includes sessions on:

  • The On-Demand Marketplace Powering Aging in Place

  • Finding Financing and Economic Security in the Longevity Economy—Follow the Money

  • Investors and Entrepreneurs: What’s Next Fast Pitch Competition for investment and distribution

  • The State of Innovation: Is Health and Wellness Driving the Technology Revolution?

  • The Business of Caregiving

  • Content, Lead Generation and Engagement; Marketing Trends; and the Future of Media

Ask the Analysts

Top tier analysts in the boomer, senior, caregiving, and longevity marketplace will share up to the minute market information.

Lunch with the Experts

Analysts, authors, bloggers, and boomer market experts host lunch tables for discussions that drill down into the issues you care about most.  Make sure that you connect with the companies that interest you the most and secure your time to network. Don’t forget to choose which expert you would like to sit with when you register – spots will fill up quickly!

See Our Agenda

What Industry Experts Are Saying

“The Longevity Economy, ‘the sum of all economic activity serving the needs of Americans over 50,’ is responsible for at least $7.1 trillion in economic activity every year.”

Jody Holtzman, Senior Vice President, AARP

“Mary Furlong has had a profound impact on Link•age. Mary‘s ”What’s Next“ and ”Boomer Venture“ meetings have been invaluable in helping shape our company‘s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”

Scott Collins, President and CEO, Link-age

“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I‘ve ever met at connecting people who can help each other. I’ve attended her Boomer Business Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”

Andy Cohen, Founder and CEO, Caring.com

Our Collaboration With The American Society on Aging


For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference. Scheduled this year for March 20 – 24 in Chicago, Aging in America is the nation’s largest multidisciplinary conference on aging issues, featuring programming unrivaled for its breadth and depth. More than 500 presentations during the four-day conference offer a comprehensive view of the current and coming trends in aging research, practice and policy, ample networking opportunities, and an exhibit hall with more than 100 business and social entrepreneurs and advocates. You can register for both the Boomer Summit and the Aging in America Conference by clicking here