The 2020 View:
Your Blueprint for the Longevity Opportunity

Wednesday, March 28, 2018
San Francisco, CA

Click Here To Register

The 15th Annual What’s Next Boomer Business Summit

Where Industry Leaders and Boomer Marketing Experts Converge

2018 Summit Speakers

Dan Ansel
Active Daily Living

Sonia Arrison
Unsugarcoat Media

Ginna Baik
CDW Healthcare

Bob Bailey
Blue Willow Systems

Addie Braun
Google

Chris Brickler
MyndVR

Michael Carroll
TripleTree

Kevin Crain
Bank America Merrill Lynch

Heidi Culbertson
Marvee

Anne DeGheest
HealthTech Capital

Susan Donley
Stria

Mike Easley
American Senior Communities

Mark Francis
Intel

Ted Fischer
Hasbro, Inc.

Adam Heller
Ziegler

Daniel Hermann
Ziegler

Liza Hogan
Atlantic 57

Josh Iverson
iMediaSalesTeam

Mark Johnston
GlynnDevins

Philip Jordan
LiveTech

Donna Kelsey
American Senior Communities

Ulya Khan
Tivity Health

Robert Kramer
NIC

Darren Lancaster
ThinOPTICS

Nancy LeaMond
AARP

Elena Lipson
Mosaic Growth Partners

Justin Lin
Envoy

Bill McIvor
SeniorLink

Carl McManus
Comfort Keepers, North America

Candiece Milford
Rhoda Goldman Plaza

Jim Murphy
UnitedHealthcare

Martin Ng
Home Care Domain

Stuart Patterson
LifePod Solutions

Scott Peifer
Aging2.0

Lance Robertson
Administration for Community Living

Sheri Rose
Thrive Center

Michael Skaff
Jewish Senior Living Group

Joseph Steier
Signature HealthCARE LLC

John Thyfault
Beasley Direct & Online Marketing, Inc.

Dianne Timmering
Signature HealthCARE

Cary Ussery
LivPact

Susan Weinstock
AARP

George Yedinak
Senior Housing News

Subject Matter Dedicated to Better Understanding the Longevity Marketplace

Reserve your spot today, and you will leave with a network of extraordinary innovators in the mature consumer space. Industry experts and influencers will share:

Trends that underpin success in the longevity economy

Business ecosystem knowledge – understanding its structure and navigating it smoothly

Lead generation and sales approaches – what are best practices of industry leaders?

Technology innovations – what devices, software, tech-enabled  services matter?

2017 Tracks

The 2017 summit’s theme is “The New Economy: Seizing The Longevity Opportunity” and includes sessions on:

  • Marketing and Sales
  • Patient-centered Healthcare
  • Voice Activated Technology
  • Issues in Longevity
  • Entrepreneurship
  • Speed Dealing
  • Pitch for Distribution

Ask the Analysts

Top tier analysts in the boomer, senior, caregiving, and longevity marketplace will share up to the minute market information.

Lunch with the Experts

Analysts, authors, bloggers, and boomer market experts host lunch tables for discussions that drill down into the issues you care about most.  Make sure that you connect with the companies that interest you the most and secure your time to network. Don’t forget to choose which expert you would like to sit with when you register – spots will fill up quickly!

See Our Agenda

What Industry Experts Are Saying

“The Longevity Economy, ‘the sum of all economic activity serving the needs of Americans over 50,’ is responsible for at least $7.1 trillion in economic activity every year.”

Jody Holtzman, Senior Vice President, AARP

“Mary Furlong has had a profound impact on Link•age. Mary‘s ”What’s Next“ and ”Boomer Venture“ meetings have been invaluable in helping shape our company‘s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”

Scott Collins, President and CEO, Link-age

“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I‘ve ever met at connecting people who can help each other. I’ve attended her Boomer Business Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”

Andy Cohen, Founder and CEO, Caring.com

Our Collaboration With The American Society on Aging


For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference. Scheduled this year for March 26 – 28 in San Francisco, Aging in America is the nation’s largest multidisciplinary conference on aging issues, featuring programming unrivaled for its breadth and depth. More than 500 presentations during the four-day conference offer a comprehensive view of the current and coming trends in aging research, practice and policy, ample networking opportunities, and an exhibit hall with more than 100 business and social entrepreneurs and advocates. You can register for both the Boomer Summit and the Aging in America Conference by clicking here