2020 What’s Next Boomer Business Summit: Mobility, Memory, Money, Marketing & Business Development In The Longevity Marketplace

Atlanta, GA     March 25-26, 2020

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The 17th Annual What’s Next Boomer Business Summit

Where Industry Leaders and Boomer Marketing Experts Converge

2020 Summit Speakers

Jean Accius
AARP

Mary Alexander
Home Instead Senior Care

Jacqueline M. Baker
AARP Innovation Labs

Lori Bitter
The Business of Aging

Liz Hamburg
Candoo Tech

Brian Shulman
Intuition Robotics

Sherri Snelling
Caregiving Club

Chris Wong
LifeSite

Jack York
It’s Never 2 Late

Subject Matter Dedicated to Better Understanding the Longevity Marketplace

What’s Next Atlanta? 

The World Health Organization has declared 2020 will kick off The Decade of Healthy Aging – are you ready to seize the opportunities the $7 trillion longevity economy offers? Meet the entrepreneurs, corporate executives, foundations, investors and distribution partners focused on the issues, initiatives and insights into living a longer life. The 17th Annual What’s Next Boomer Business Summit is the nation’s leading conference for learning about trends and opportunities, making deals, finding partnerships, and launching products for older consumers. Don’t miss out on networking with the aging thought leaders – Register today!

Reserve your spot today and build your network of innovators, nonprofits, and experts serving older consumers and fueling your business. Your registration includes:

Keynotes – Ken Dychtwald and Maddy Dychtwald

Data & Insights—Get the deepest market overviews from the leading analysts in caregiving and aging in place, financial services, health and housing.

Lunch with an Expert—Choose your spot at the table with your favorite analyst, investor, author, corporate or nonprofit executive.

Networking—Meet the leaders who drive the industry at breakfast, the Networking Reception, and in special sessions throughout the day.

Opportunities—This is the conference where deals are done! Don’t miss out on how to build and scale your business with key partners! 

2020 Tracks

The 2020 summit’s theme is “Mobility, Memory, Money, Marketing, and Business Development in the Longevity Marketplace” and includes sessions on:

  • Senior Living
  • Marketing and Media
  • The Home Health Hub
  • Caregivers: Your 2020 Target Customer
  • Communication with Patients – Engagement, Support through Texting and Trust, and how to get video support
  • Finding Your Tribe and Getting into the Inner Circle
  • Riches in Niches: How to Make Arthritis a Little Less Ruff
  • How to Build a Better Mousetrap and Enhance Your Talent Force
  • Entrepreneurship Master Class 2020
  • What’s Next Makeovers – The How To Sessions

Key Takeaways

  • The Ecosystem of the Longevity Economy is diverse
  • Hone your investment strategy
  • Fresh from the Field Research Insights
  • Appealing Partnerships
  • Featured Research
  • NEW IN 2020! The Media Center@What’s Next

Boomer Summit Pitch Event Sponsored by AARP Innovation Labs

Have you created a company to address the needs of older adults with hearing loss? Hear from a panel of experts, four pitches, audience judging. Winner goes on to the national competition. 

See Our Agenda

What Industry Experts Are Saying

“Mary Furlong has had a profound impact on Link•age. Mary‘s ”What’s Next“ and ”Boomer Venture“ meetings have been invaluable in helping shape our company‘s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”

Scott Collins, President and CEO, Link-age

“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I‘ve ever met at connecting people who can help each other. I’ve attended her Boomer Business Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”

Andy Cohen, Founder and CEO, Caring.com

"Mary Furlong is the connective tissue of the senior industry. The best decision I've made as a startup CEO in this industry is to become one of her clients. Through her, and through her conferences and events, I've made many, many important connections that resulted in friendships and lucrative professional opportunities for our company."

Robert Wray, CEO at BlueStar SeniorTech

Our Collaboration With The American Society on Aging


For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference. Scheduled this year for March 25-26 in Atlanta, Aging in America is the nation’s largest multidisciplinary conference on aging issues, featuring programming unrivaled for its breadth and depth. More than 500 presentations during the four-day conference offer a comprehensive view of the current and coming trends in aging research, practice and policy, ample networking opportunities, and an exhibit hall with more than 100 business and social entrepreneurs and advocates. You can register for both the Boomer Summit and the Aging in America Conference by clicking here