The New Economy:
Seizing the Longevity Opportunity

Thursday, March 23, 2017
Chicago, IL
Hyatt Regency

Click Here To Register

The 14th Annual What’s Next Boomer Business Summit

Where Industry Leaders and Boomer Marketing Experts Converge

Ginna Baik
CDW Healthcare

Jeff Bennett
higi

Bob Blancato
Matz Blancato and Associates

Wendi Burkhardt
SilverNest

Elisa Camahort
BlogHer

Michael Carroll
TripleTree

YoonJin Chang
LifeSite

Patrick Crotty
Beatha Group

Nick Desai
Heal

Susan Donley
Next Avenue

Lilly Donohue
Holiday Retirement

Mary Margaret (Marg) Drumheller
AARP

Wayne Duan
Walgreens

Richard Eisenberg
Nextavenue.org

Ryan Engle
TT Capital Partners

Chris Farrell
Author & Columnist

Marc Gaber
LCS

Mary Gallagher
Seniorlink

Jody Gastfriend
Care.com

Kerry Hannon
Author & Columnist

Mary Haynes
Nazareth Home

Adam Heller
Ziegler

Daniel Hermann
Ziegler

Josh Iverson
iMediaSalesTeam

Elizabeth Kelly
United Income

Nancy LeaMond
AARP

John Lee
Walgreens

Justin Lin
Envoy

Tamara Jurgenson
Take2

Elena Lipson
Mosaic Growth Partners

Ken McCord
Comfort Keepers

Mark Miller
Journalist

Colin Milner
International Council on Active Aging

Jim Murphy
UnitedHealthcare

Lilian Myers
IBM

Kevin O’Brien
Google

Susan Reinhard
AARP

Sheri Rose
Thrive Center

Neha Shah
Johnson & Johnson

Maria Siambekos
Vynca

Michael Skaff
Masons of California

Sara Timmins
Dreamscape Marketing

Karen Tracy
The Gerontological Society of America

Daniel Trigub
Lyft

Paul Vogelzang
Not Old Better Show

David Weigelt
Home Instead Senior Care

Chris Wong
LifeSite

Robert Wray
BlueStar HonorCare

George Yedinak
Senior Housing News

Charlotte Yeh
AARP

Jack York
It’s Never 2 Late

Gabe Zichermann
Onward

Subject Matter Dedicated to Better Understanding the Longevity Marketplace

Reserve your spot today, and you will leave with a network of extraordinary innovators in the mature consumer space. Industry experts and influencers will share:

Trends that underpin success in the longevity economy

Business ecosystem knowledge – understanding its structure and navigating it smoothly

Lead generation and sales approaches – what are best practices of industry leaders?

Technology innovations – what devices, software, tech-enabled  services matter?

2017 Tracks

The 2017 summit’s theme is “The New Economy: Seizing The Longevity Opportunity” and includes sessions on:

  • Marketing and Sales
  • Gerontechnology
  • Issues in Longevity
  • Entrepreneurship
  • Speed Dealing
  • Pitch for Distribution

Ask the Analysts

Top tier analysts in the boomer, senior, caregiving, and longevity marketplace will share up to the minute market information.

Lunch with the Experts

Analysts, authors, bloggers, and boomer market experts host lunch tables for discussions that drill down into the issues you care about most.  Make sure that you connect with the companies that interest you the most and secure your time to network. Don’t forget to choose which expert you would like to sit with when you register – spots will fill up quickly!

See Our Agenda

What Industry Experts Are Saying

“The Longevity Economy, ‘the sum of all economic activity serving the needs of Americans over 50,’ is responsible for at least $7.1 trillion in economic activity every year.”

Jody Holtzman, Senior Vice President, AARP

“Mary Furlong has had a profound impact on Link•age. Mary‘s ”What’s Next“ and ”Boomer Venture“ meetings have been invaluable in helping shape our company‘s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”

Scott Collins, President and CEO, Link-age

“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I‘ve ever met at connecting people who can help each other. I’ve attended her Boomer Business Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”

Andy Cohen, Founder and CEO, Caring.com

Our Collaboration With The American Society on Aging


For more than a decade, MFA has collaborated with the American Society on Aging (ASA) to present the What’s Next Boomer Business Summit in conjunction with ASA’s annual Aging in America national conference. Scheduled this year for March 20 – 24 in Chicago, Aging in America is the nation’s largest multidisciplinary conference on aging issues, featuring programming unrivaled for its breadth and depth. More than 500 presentations during the four-day conference offer a comprehensive view of the current and coming trends in aging research, practice and policy, ample networking opportunities, and an exhibit hall with more than 100 business and social entrepreneurs and advocates. You can register for both the Boomer Summit and the Aging in America Conference by clicking here