7:00 am

REGISTRATION OPENS – CYRIL MAGNIN FOYER

Coffee/Light Breakfast

Exhibits Open

8:00 am

PRESS ROOM OPENS

8:00 am – 9:00 am

SESSION 1 – ROOMS: BALBOA, DAVIDSON, HEARST, MISSION I & II

HARNESSING THE POWER OF A SMART CONTENT STRATEGY

By now, we’ve all heard that a smart content strategy is an important part of any business’s marketing plan. But what does that really mean and how can it work for you? This session will offer some answers. You’ll learn the strategic foundation of any effective content strategy and hear case studies from successful companies. By the end of the session, you’ll understand the power of content to help brands create conversations, build community and grow engaged audiences.

 

Moderator:

Susan Donley, Publisher & CEO, Stria

Panelists:

Dan Ansel, President and CEO, Active Daily Living

Liza Hogan, Editorial Director, Atlantic57

FINANCIAL CAREGIVING IN THE LONGEVITY ECONOMY

There are currently nearly 36 million caregivers in the US – half of whom provide financial assistance to other members of their household. This number is poised to grow as the last of the baby boomers enter their senior years. A panel of experts will discuss challenges for sandwich-generation caregivers, including the economic and emotional impacts of caregiving, relevant workplace and/or government policies supporting caregivers, and potential tools for financial caregivers.

 

Moderator:

Kerry Hannon, Author

Panelists:

Liz Loewy, Co-Founder and General Counsel, EverSafe

Susan Weinstock, Vice President of Financial Resilience Programming, AARP

Surya Kolluri, Managing Director, Policy and Market Planning, Bank of America Merrill Lynch

Howard Tischler, Founder and CEO, EverSafe

THE FORGOTTEN ONES: MEMORY CARE ISSUES

More than 5 million Americans today are living with Alzheimer’s disease and an additional 17 million are caring for them. As the most prevalent type of dementia, Alzheimer’s is attacking an aging boomer population where more than 16 million will be living with the disease by 2050 and costing the country $1.1 trillion. The implications of Alzheimer’s are becoming our nation’s next health care epidemic, impacting businesses, communities, and families. Our panelists will focus on unique solutions from VC and angel-funded startups, the nation’s top research experts and centers for innovation.

 

Moderator:

Jack York, President and Co-Founder, It’s Never 2 Late

Panelists:

Alisha Tharani, Manager Strategic Partnerships, Centre for Aging + Brain Health Innovation

Candiece Milford, Managing Director of Marketing, Rhoda Goldman Plaza

Amy Olmstead, Director Corporate Initiatives, Alzheimer’s Association National Chapter

FINDING YOUR HUSTLE: MONEY & WORK AT 50, 60, 70, AND BEYOND

The need and desire to work longer is more than a headline. For the majority of older adults it’s a necessity. Whether you’re earning for your own retirement, to support multiple generations of family, or to pay off debts like student loans, finding work when you’re older is a challenge. Age discrimination is a real issue. Many people have chosen the gig economy lifestyle to manage their own schedules and ability to earn. Learn how these smart entrepreneurs are inviting older people into the on-demand economy.

 

Moderator:

Richard Eisenberg, Senior Web Editor of the Money & Security and Work & Purpose Channels, Next Avenue

Panelists:

Sharon Emek, Founder and CEO, WAHVE

Justin Lin, Founder and CEO, Envoy

Dan Trigub, Healthcare, Education, Government & Transit Partnerships,  Lyft

9 am – 9:15 am

BREAK/EXHIBIT HALL TIME – CYRIL MAGNIN FOYER

9:15 am – 10:45 am

Andy Tubman, CEO and Co-Founder, SingFitOpera Music 

 

Welcome

Mary Furlong, Executive Producer

Lori Bitter, Managing Producer

 

KEYNOTE:  THE ELEMENTS

Falon Fatemi, CEO and Founder, Node

Mark Graham, Director, the Wayback Machine, Internet Archive

 

KEYNOTE: 100 PLUS: HOW THE COMING AGE OF LONGEVITY WILL CHANGE EVERYTHING

Sonia Arrison, Author, 100 Plus: How the Coming Age of Longevity Will Change Everything

KEYNOTE: OUR CAREGIVING ROAD MAP: HOW TO DESIGN SUSTAINABILITY, SCALABILITY AND SUCCESS

Nancy McPherson, State Director, AARP – California

Nancy McPherson, president of AARP California, provides a keynote overview of  the AARP Caregiving Summit from last December outlining the convergence of policy, employers, technology, academia and community to support the nation’s family caregivers. After her remarks, Dean Heather Young,  Dignity Health Dean’s Chair for Nursing Leadership and founding dean of the Betty Irene Moore School of Nursing at UC Davis, and Sherri Snelling, author, writer and CEO of Caregiving Club, join the discussion on how businesses can create success through new caregiving partnerships.  

10:45 am – 11 am

BREAK/EXHIBIT HALL TIME – CYRIL MAGNIN FOYER

11:00 am – 12:00 pm

SESSION 2 – ROOMS: BALBOA, DAVIDSON, HEARST, MISSION I & II

ANALYST SESSION: THE FUTURE OF VOICE FIRST TECHNOLOGY

Recently emerged “voice first technology” has generated a wave of innovation, both hardware and software, to respond to spoken requests and commands, answer questions, play music, offer scheduled alerts – all without typing, swiping, pinching, or zooming on a device. This market overall has barely begun to show signs of penetrating the older adult segment. What’s Next 2018 will feature insights about this disruptive technology and its potential to improve the quality of life for older adults.

 

Moderator:

Laurie Orlov, Principal Analyst, Aging in Place Technology Watch

Panelists:

Stuart Patterson, CEO and Co-Founder, LifePod

Heidi Culbertson, CEO and Co-Founder, Marvee

Roy Amir, VP Product Manager and Co-Founder Intuition Robotics

ANALYST SESSION: THE FUTURE OF HEALTHCARE & WELLNESS: THE VOICE OF THE CONSUMER

How will the Voice of the Consumer create new opportunities in the Smart Aging Continuum? This session will discuss the landscape of opportunities in leveraging the Voice of the Aging Consumer. Who pays? What are the successful business models? What are the upcoming enabling technologies? Lessons learned: what works and what failed? Engagement vs Retention? Metrics needed to be funded? Is Behavior Modification and Personalization the key to success? What is the role of the new strategics entering the space?

 

Moderator:

Anne DeGheest, Managing Director and Founder, HealthTech Capital

Panelists:

Adam Heller, Vice President, Ziegler

Jody Holtzman, Senior Managing Partner, Longevity Venture Advisors LLC

Mary Ray, Co-Founder and COO, MyHealth Teams

ANALYST SESSION: THE INTERSECTION OF TECHNOLOGY, DESIGN AND LONGEVITY IN SENIOR HOUSING – TODAY AND 20 YEARS AHEAD

Housing is one of the foundational constructs of aging for everyone at all socioeconomic levels.  Today’s existing homes and structures are not ready for the future and are struggling with the needs of today’s elder population.  Join this discussion for a practical look at today’s environment and how design, technology and affordability will shape senior housing product over the next twenty years for both independent living and inside senior living communities.

 

Moderator:

George Yedinak, Senior Housing News

Panelists:

Donna Kelsey, CEO, American Senior Communities

Bob Kramer, Founder and Strategic Partner, NIC

Mark Johnston,  Senior Vice President – CRM & Data Analytics, GlynnDevins

ANALYST SESSION: PLAY, SENSUALITY and FEAR: DESIGNING HUMAN-CENTERED SOLUTIONS FOR THE AGING MARKET

Project Catalyst has convened some of the most innovative leaders in the aging industry – AARP, UnitedHealthcare, Pfizer, & MedStar Health – to pioneer a program that provides valuable feedback on the functionality and design of products that improve the quality of life for 50-plus consumers — from design to packaging to how it gets incorporated into their daily lives.

This interdisciplinary approach uses empirical research to illuminate insights to 50+ consumer behaviors to help inventors meet the wants and needs of this underserved population. Hear more about how you can put these insights and tools to practical use to better serve the unique and dynamic needs of people as they age.

 

Moderator:

Jim MurphyUnitedHealthcare

Panelists:

Teresa Ann Keenan, Director, 50+ Research, AARP

Jennifer Draklellis, Senior Director of Innovation and Business Development, UnitedHealthcare

Silvia Vergani , Director of Design Research, IDEO

12:00 pm – 12:45 pm

LUNCH & LEARN – CYRIL MAGNIN BALLROOM I-III

Enjoy lunch with your favorite expert, author, or entrepreneur.

Acknowledgements & Announcements – Lori Bitter, Managing Producer

12:55 pm – 2:00 pm

THE WHAT’S NEXT PITCH FOR DISTRIBUTION TO CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY

Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners and trends that will dominate the longevity market in the coming year. Prospective companies must have annual revenue greater than $1 million.

 

Moderator:

Michael Carroll, Chief Marketing Officer, TripleTree Ventures

Panelists:

Ginna Baik, Strategic Business Development, CDW

Michael Easley, CIO, American Senior Communities

Nigel Smith, Director of AARP Innovation Lab, AARP

Jim Murphy, Vice President, Medicare & Retirement, UnitedHealthcare

Martin Ng, Global Chief Information Officer, Sodexo Home Care

Steve Ewell, Executive Director, CTA Foundation

Scott Peifer, Vice President, Alliance Development, Aging2.0

Pitching:

Larry Landry, Chairman and CEO, Masterpiece Living

Anthony Dohrmann, CEO, SameDay Security, Inc.

Mark Connor, COO, PHRplus

2:05 pm – 2:15 pm

BREAK/EXHIBIT HALL TIME – CYRIL MAGNIN FOYER

2:15 pm – 3:15 pm

SESSION 3 – ROOMS: BALBOA, DAVIDSON, HEARST, MISSION I & II

TRENDS IN DRIVING SALES AND MARKETING IN THE LONGEVITY MARKET

Revenue keeps your doors open and helps you drive growth. Google and Facebook effectively have a duopoly in digital marketing, accounting for half the ad revenue worldwide and more than 60% in the US.  Still, there are some networks of site and clusters of media buys that are highly effective in selling into the longevity marketplace. Discover what is working from executives growing their business with Google, Facebook and beyond. See how the experts are projecting sales, tracking campaigns, and measuring ROI.

 

 

Moderator:

Josh Iverson, Founder,  iMedia Sales

Panelists:

Katie Roper, VP of Healthcare Strategy and Partnerships, Home Care Assistance

Ted Fischer, Vice President, Business Development, Hasbro

Darren Lancaster, Co-Founder, ThinOPTICS

CAREGIVING: HOW IT IS REVOLUTIONIZING THE PAYORS AND HEALTH CARE SYSTEM

Caregiving is revolutionizing healthcare by extending more care delivery into the home setting thereby improving health outcomes while reducing the overall cost of care. Learn how the business issues of caregiving is bringing together partners and changing the system – all around the common goal of improving patient outcomes, easier the care burden and improving the lives of family caregivers.

 

Moderator:  

Jennie Chin Hansen, Senior Strategic Advisor, Altarum

Panelists:  

Jim Murphy, Vice President, Medicare & Retirement, United Healthcare

Sherwin Sheik, President and CEO, CareLinx

Michael Skaff, COO, Jewish Senior Living Group

THE 2018 LONGEVITY INVESTMENT FORECAST

Investment in the longevity market is still in the “early innings”. Who is doing the investing and what are their investment theses? Corporate and strategic investors, venture investors, social impact investors and angel investors all share an interest and passion for the market. Discover the investment theses for the investment groups and the stage in which they invest. Get copies of relevant research material that inform their decisions. And, find out how you can connect in to the longevity economy – one that is expected to grow by a trillion dollars in 2020.

 

Moderator:

Mary Furlong, Founder and CEO, Mary Furlong & Associates

Panelists:

John Hopper, Chief Investment Officer, Ziegler Linkage Fund

Katy Fike, Co-Founder, Generator Ventures/Aging2.0

Michael Carroll, Chief Marketing Officer, TripleTree Ventures

SECRETS OF THE C-SUITE: SCALING YOUR BUSINESS IN THE LONGEVITY ECONOMY

Your idea moves from concept to product. You raised money and recruited a team. Now you have sales and customers. How do you move from smart start-up to a successful, sustainable business? What is the “exit” or do you want one? Learn about agility, resilience, and the power of failure. Hear from entrepreneurs who have made it and learned plenty of lessons along the way.

 

 

Moderator:

Eric Taub, Writer, The New York Times 

Panelists:

Tom Riley, President and CEO, Seniorlink

David Inns, CEO, Great Call   

Carl McManus, CEO, Comfort Keepers, North America

3:15 pm – 3:45 pm

BREAK/EXHIBIT HALL TIME – CYRIL MAGNIN FOYER

3:45 pm – 4:45 pm

SESSION 4 – ROOMS: BALBOA, DAVIDSON, HEARST, MISSION I & II

SPEED DEALING

We all know the power of networking and building relationships. Most conferences will give you educational sessions to attend, but don’t allow for you to actually come home with qualified leads. Introducing the What’s Next Boomer Business Summit Speed Dealing Session. This will be a chance for industry leaders from both sides of the aisle (industry leaders and entrepreneurs) to meet and determine who they want to do a deal with!

Entrepreneurs looking for investors, investors looking for deal flow, and startups looking for distribution – join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room; yours! Come ready to speak efficiently and SPEEDILY about yourself, your company, and the deals you want to make.

This is one session you cannot miss. Only at the Boomer Summit. Sign up for the What’s Next Speed Dealing session during registration to reserve your spot as space is limited and walk-ins may be turned away.

Organizers: Daniel Kaplan & Caitlin Kaplan, Founders, Quality Start Consulting

Introduction provided by: Michael Skaff, CIO, Jewish Senior Living Group

FACEBOOK, GOOGLE, AND THE DOMINANCE OF SEARCH IN YOUR MARKETING PLAN

Nearly 3.5 billion searches are done every day – that’s 40,000 per second on average – or 1.2 trillion searches annually. With an estimated $92.4 billion spent in 2017 on paid search in the US, and an estimated $40 billion planned in 2018 on digital display – banners, video, rich media, and sponsorships – it is time to assess your digital strategy. These experts will share their unique perspectives and experiences to show you how to increase visibility, engagement, and ROI.

 

Moderator:

Julie Halpert, Journalist

Panelists :

Addie Braun, Head of Industry – Finance, Google 

Lisa McElwain, Paid Media Group Lead, Immersion Active 

John Thyfault, Vice President, Search Engine and Social Media Marketing, Beasley Direct  & Online Marketing, Inc.

THE OLDER CONSUMER: DESIGN THINKING & USER EXPERIENCE STRATEGY

Sectors as divergent as retail, financial services, healthcare, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.

 

Moderator:  

Ulya Khan, President & Managing Partner, Wemanage, Inc.

Panelists:

Philip Jordan, Founder and CEO, LiveTech

Colleen Castleman, Vice President Operations, Tivity Health

Rachel Francine, CEO and Co-Founder, SingFit 

PUTTING CAREGIVERS AT THE CENTER OF CAREGIVING TECHNOLOGY

As more caregiving technologies hit the market, how many are truly moving the needle and helping caregivers?  This panel explores how technology can materially assist caregivers and highlights technologies that put the caregiver at the center of everything they do.  

 

Moderator:

Elena Lipson, Principal and Founder, Mosaic Growth Partners

Panelists:

Cary Ussery, CTO and Founder,  LivPact

Bob Bailey, CEO, Blue Willow

Jay Patel, Clinical Transformation Officer, SeniorLink

4:50 pm – 5:00 pm

DOING WELL BY DOING GOOD 

Jeff Zimman, Posit Science

5:00 pm – 5:30 pm

CLOSING SESSION – CYRIL MAGNIN BALLROOM I-III

 

WHAT’S NEXT: BRIEFINGS FROM THE FRONTLINESGOVERNMENT & POLICY, INVESTMENT, AND INNOVATION

 

Moderator:

Mary Furlong, CEO, Mary Furlong & Associates, Executive Producer of What’s Next Boomer Business Summit

Speakers:

Ted Fischer, Vice President of Business Development, Hasbro, Inc.

Dan Hermann, President and CEO, Ziegler 

Lance Robertson, Administrator, HHS Administration for Community Living (ACL),  Assistant Secretary for Aging

Nigel Smith, Director of AARP Innovation Labs  

Joe Steier, President and CEO, Signature HealthCARE

 

CLOSING COMMENTS

Mary Furlong, Executive Producer

5:30 pm – 6:30 pm

NETWORKING RECEPTION – CYRIL MAGNIN FOYER