7:00 am

REGISTRATION OPENS / EXHIBIT HALL OPENS

8:00 am – 8:50 am

WAKE UP SESSIONS

CONSUMER INSIGHTS THAT DRIVE STRATEGY

This expert panel will share research and insights from diverse segments of the longevity market. Learn more about the lives of older consumers and how they navigate the choices of products and services in the marketplace. From new understanding of the workplace to research in dementia, and financial services insights to the new segments of the Hacking Longevity study, this panel will focus on how those insights are used to form strategy and plans in the marketplace.

Moderator: Lori Bitter, President and Senior Strategist, The Business of Aging  

Panelists:

Bobbi Jo Allan, Associate Vice President, Nationwide Financial Innovation

Mary Mittelman, Director, NYU Alzheimer’s Disease and

Related Dementias Family Support Program

Jeff Tidwell, CEO and Co-Founder, Next For Me

VISIONARY TECH ENTREPRENEURS: THE 2020 VIEW

What does it take to become a standout entrepreneur in the 50+ in-home care space? Whether it’s a robot or a wristband, a platform or a product, learn how these savvy companies are using AI to anticipate, conceptualize, and solve a problem, convince investors, scale their startup, and go to market. Hear what they think are the next big trends in the field.

Moderator: Sally Abrahms, Writer on Aging and Boomers

Panelists:

Andy Freedman, Vice President Marketing, Assured Allies

Ray Spoljaric, Co-Founder & CEO, Aloe Care Health  

Brian Schulman, Director of Business Development, Intuition Robotics

Oz Krakowski, Co-Founder and CMO, Kytera

HEALTH AND WELLNESS BOOMER STYLE: ARE WE READY?

Boomers are aging healthier and will live longer than previous generations. What does this mean for trends in medical care and social support? Medications, therapy, medical and social interventions are taking on a new meaning with the Boomers (and we in the business, best catch up to them fast!). This panel will discuss medical and technological topics and approaches to keep this unique cohort aging well.

Moderator: Sheri Rose, Executive Director, Thrive Center, Inc.

Panelists:

Tony Brosky, Jr., Professor and Dean of the School of Movement and Rehabilitation Sciences, Bellarmine University

Demetra Antimisiaris,  Director, University of Louisville’s Frazier Polypharmacy and Medication Management Program

Ernie Ianace, Senior Vice President Sales and Marketing, VitalTech Innovations

8:50 am – 9:00 am

BREAK/EXHIBIT HALL TIME

9:00 am – 10:30 am

OPENING SESSION

WELCOME – Mary Furlong, CEO, Mary Furlong & Associates

THE NEW HEALTH AGE: THRIVING IN BODY, MIND, AND SOCIAL CONNECTIVITY

Dr. Charlotte Yeh, Chief Medical Officer for AARP Services, Inc. will help participants understand the importance of resiliency and social connection to health and well-being. This novel framework for more life-centric model of health will also introduce participants to how the vibrancy and vitality of aging and the correlation of attitude and connections to better health outcomes and lower healthcare costs. The session will close with an examination of the evidence behind resiliency – the ability and attitude that ensures you can cope and adapt when life throws you a curveball.

Introduction: Michael Carroll, Chief Marketing Officer, TripleTree

Keynote Speaker: Dr. Charlotte Yeh, Chief Medical Officer, AARP Services, Inc.

Respondents:

Brian Holzer, President, Kindred Innovations, Founder and CEO, Lacuna Health

Dr. John Loughnane, Chief Innovation Officer, Commonwealth Care Alliance

Dr. Prentiss Taylor Jr., Vice President for Medical Affairs, Doctor On Demand

Dan Hermann, President and CEO, Ziegler

THE ELEMENTS: AGING FLOW: MONEY & THE MODERN ELDER

In Element 1 Chip Conley will discuss what it means to be a “modern elder” in midlife, how he became one at Airbnb and why he thinks more companies should have modern elders. In Element 2 Kerry Hannon will talk about what she learned researching her upcoming book, Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life. And in Element 3 Next Avenue Managing Editor Richard Eisenberg will interview Grammy award-winning songwriter, music producer and activist Tena Clark about her career and her new memoir, Southern Discomfort.

Introduction: Richard Eisenberg, Senior Web Editor of the Money and Security and Work and Purpose Channels, Next Avenue

ELEMENT 1: WISDOM@WORK: THE MAKING OF A MODERN ELDER

Chip Conley, Author of The Making of a Modern Elder

ELEMENT 2: TAKEAWAYS FROM SUCCESSFUL MID-LIFE ENTREPRENEURS

Kerry Hannon, Author, Keynote Speaker and Expert Columnist

WHAT’S NEXT: THE MUSIC OF OUR LIVES

Tena Clark, Musician, Songwriter, and Producer

10:30 am – 10:45 am

BREAK/EXHIBIT HALL TIME

10:45 am – 11:45 am

SESSION 1 

THE NEW CAREGIVING ECONOMY

By 2020, over 100 million Americans will need assistance of some kind, yet we will have less than half the family caregivers needed (45 million) to care for them. When it comes to a growing caregiving economy, there are two paths to success: offering quality, turnkey senior care solutions and offering self-care services to stressed out family caregivers. Harvard Business School recently found employers are disconnected from their caregiving employees and grossly underestimate their $13 billion annual value. And, the faces of caregiving are changing. Caregiving has been focused on boomer women but AARP, SCAN Foundation, and AP, among others are identifying that more men and more millennials are taking on caregiving duties. The panel addresses the trends in developing partnerships, products, services, and engagement activities to support the needs of family caregivers – your new customer.

Moderator: Sherri Snelling, Writer, Author, and CEO, Caregiving Club

Panelists:

Martin Ng, Global Chief Information Officer, Sodexo Home Care

Sherwin Sheik, President, CEO and Founder, Carelinx

MaryAnne Sterling, Executive Vice President, LivPact

INVESTING PRIORITIES 2019 AND BEYOND

Investment in the longevity market is at a relatively early evolutionary stage. So who is doing the investing, what is the investment premise, and what supporting data is used? Corporate and strategic investors, venture investors, social impact investors, and angel investors all share an interest and passion for the market — which of them are investing and why — or why not? Discover the rationales used today and at what stages of startup evolution. Get copies of relevant research material that inform their decisions.

Moderator: Mary Furlong, CEO, Mary Furlong & Associates

Panelists:

Michael Carroll, Chief Marketing Officer, TripleTree

John Hopper, Chief Investment Officer, Ziegler Link•Age Longevity Fund, LP

Todd Haim, Chief of the Office of Small Business Research, National Institute on Aging

Jake Nice, Principal, Nationwide Ventures

THE APPLICATION OF VR IN ELDERLY CAREGIVING AND WELLNESS

In this session, you’ll hear from a leading service provider in the elderly care sector and understand the challenges they face in a fast growing market space with a talent shortage. Two well established startup companies will share the successful approaches they’ve developed to meet those challenges through the application of readily available virtual reality technology.

Moderator: Robert Fine, Executive Director, International Virtual Reality

and Healthcare Association (IVRHA)

Panelists:

Carrie Shaw, CEO and Founder, Embodied Labs

Chris Brickler, CEO and Co-Founder, MyndVR

Jerry Carley, President and CEO, Benedictine Health System

SENIOR HOUSING TURNING POINTS: GROWTH AND DOING GOOD

Housing is one of the foundational constructs of aging for everyone at all socioeconomic levels. Today’s existing homes and structures are not ready for the future and are struggling with the needs of today’s elder population. Join this discussion for a practical look at today’s environment and how design, technology, and affordability will shape senior housing products over the next twenty years for both independent living and inside senior living communities.

Moderator: George Yedinak, Founder and Publisher, Senior Housing News

Panelists:

Robert Kramer, Founder and Strategic Advisor, National Investment Center for Seniors Housing & Care (NIC)

Mark Mountel, Director of Technology & Procurement Solutions, Life Enriching Communities

Kevin Riddleberger, Co-Founder and Chief Strategy Officer, DispatchHealth

11:45 am – 12:30 pm

LUNCH & LEARN

Enjoy lunch with your favorite expert, author, or entrepreneur. Your table assignments are located on the back of your name badge.

12:30 pm – 1:30 pm

THE WHAT’S NEXT PITCH FOR DISTRIBUTION TO CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY

Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners and trends that will dominate the longevity market in the coming year. Prospective companies must have annual revenue greater than $1 million.

Moderator: Scott Peifer, Founder and Principal, ChangeAGEnts

Judges:

Ginna Baik, Strategic Business Development, CDW Healthcare

Nigel Smith, Director of AARP Innovation Labs, AARP

Martin Ng, Global Chief Information Officer, Sodexo Home Care

Jim Murphy, Vice President, Medicare & Retirement, UnitedHealthcare

Todd Haim, Chief of the Office of Small Business Research, National Institute on Aging

Ryan Webster, Director of Finance and Operations, CABHI

Pitching:

Randall Redfield, Creator and CEO, Dreampad

Ernie Ianace, Senior Vice President Sales and Marketing, VitalTech Innovations

Prab Goriparthi, Chief Executive Officer, Montuno Software

1:30 pm – 2:00 pm

LESSONS FROM THE C-SUITE

Ideas moves from concept to product every day. Money is raised, a team is recruited and now the startup has both sales and customers, ready for the next round of growth. How should they move from smart startup to a successful, sustainable business? How are partnerships leveraged to boost growth and staying power? Hear from entrepreneurs who are successful, highlighting the top lessons learned from each.

Moderator: Chris Farrell, Host, Minnesota Public Radio (MPR)

Panelists:

Ted Fischer, Founder and CEO, Ageless Innovation

Sharon Emek, Founder, CEO and President, WAHVE

Sherwin Sheik, President and CEO, Carelinx

2:00 pm – 3:00 pm

WHAT’S NEXT INNOVATION PITCH EVENT SPONSORED BY AARP

The What’s Next Innovation Competition, hosted by Mary Furlong and Associates and Sponsored by AARP Innovation Labs, will showcase companies addressing the challenge of how to use voice first and AI to improve social connections and empower people to choose to live how they want as they age.

The criteria for applying to the competition is limited to startup companies with less than $500,000 in annual revenue or who have raised a maximum $5 million in investor funding. The winning team will go on to the final AARP Innovation pitch event at the Hatchery in Washington, D.C. later this year.

Moderator: David Lindeman Ph.D., Director of the CITRIS Health InitiativeUC Berkeley

Introduction: Jacqueline Baker, Director of Innovation Programming, AARP

Panelists:

Jake Nice, Principal, Nationwide Ventures

Dr. John Loughnane, Chief Innovation Officer, Commonwealth Care Alliance

Ginna Baik, Strategic Business Development, CDW Healthcare

Pitching:

Institution Robotics

LivPact

Briocare

Loro

3:00 pm – 3:15 pm

BREAK/EXHIBIT HALL TIME

3:15 pm – 4:00 pm

SESSION 2

VALUE OF STORYTELLING & LIFE NARRATIVE IN THE SENIOR ECOSYSTEM

Stories define our purpose in life. Making sense of who we are by looking back, understanding our particular lived experiences and how they define us gets at the core of “person-centered” care and impacts the individual and families as well as caregivers in the senior ecosystem. As senior care operators, how are we helping our aging population feel relevant, known, and challenged cognitively? How can storytelling and creating life narratives serve to paint the rich picture of our lives as well as link us together for social/emotional engagement and belonging? We will discuss how life narrative plays a necessary role in shaping the care of others and allows us to find the purpose for our own well-being.

Moderator: Angela Burton, Founder, Feet to the Fire Writers’ Workshops

Panelists:

Jay Newton-Small, Founder and CEO, MemoryWell

Mary Haynes, Chief Execuive Officer, Nazareth Home

Jack York, President, and Co-Founder, It’sNever2Late

BOOMERS, BRAIN HEALTH, AND THE NEXT WELLNESS BUSINESS REVOLUTION

By 2050, Americans living with Alzheimer’s disease will number 14 million – more than double the incidence of 5.7 million today – and will cost the U.S. government $1 trillion. With a lack of public knowledge about Alzheimer’s and fewer health care professionals going into aging care, families are severely impacted by this disease with 14 million family caregivers struggling to care for and support their loved ones. Whether it’s Alzheimer’s and dementia, depression, or mental illness, brain health is the next frontier in health and wellness. This expert panel, representing both the private and public sectors, explains why having a brain health and dementia strategy as part of your business model is essential in the longevity economy.

Moderator: Sherri Snelling, Writer, Author, and CEO, Caregiving Club

Panelists:

Sam Fazio, Senior Director of Quality Care and Psychosocial Research, Alzheimer’s Association

Jill Lesser, President, WomenAgainstAlzheimer’s

Mel Barsky, Director of Business Development, Centre for Aging Brain Health Innovation (CABHI)

Vijeth Iyengar Ph.D., Brain Health Lead, Administration for Community Living, Technical Advisor to the Deputy Assistant Secretary for Aging, HHS

THE CHANGE AGENTS: NEW REIMBURSEMENT MODELS

Thriving in the New Medicare SNF Reimbursement System With the arrival of VBP bonuses and more specifically with PDPM on the horizon, SNFs are facing a near imperative of reinvention. This session will focus on strategies that will position SNFs for success in the post-PDPM world. Topics covered will include: Impact of PDPM on revenue from therapy; why nursing will become the principal driver of reimbursement; if home is the setting of the future; what roles can SNFs play in the post-acute care continuum; and evolving role of medical directors and the importance of physician governance in overall SNF clinical quality and operations.

Moderator: Dr. Win Whitcomb, Chief Medical Officer, Remedy Partners

Panelists:

Dr. Jerry Wilborn, Chief Executive Officer, GAPS Health

Lane Bowen, President and Chief Executive Officer of Skilled Nursing & Rehabilitation, Avalon Health Care, Inc.

Aaron McPherson, Vice President of PACEInstitute on Aging

Brian Holzer, President, Kindred Innovations, Founder and CEO, Lacuna Health

WHAT’S NEXT MARKETING INSTAGRAM CONTENT AND SEARCH

It’s common knowledge that social media platforms are a powerful and cost-effective means for companies and organizations to communicate directly with customers and other key stakeholders — but what are best (and worst) practices?  Hear from a panel of industry insiders and digital media experts about how they’re optimizing digital content and leveraging social media platforms to drive their mission or business – or both. Have any of the recent privacy concerns, for example, in Europe, caused changes in best practice approaches? And what are those best practices?  

Moderator: Ben Adkins, Public Relations and Communications Consultant

Panelists:

Lola Rain, Director of Digital Media, ESKATON

Alexandra Morehouse, Chief Marketing Officer, Banner Health

Christina Tamaroglio, Innovation Marketing Manager, AARP Innovation Labs

4:00 pm – 4:15 pm

BREAK/EXHIBIT HALL TIME

4:15 pm -5:00 pm

SESSION 3

NEVER TOO OLD TO GET RICH: STARTING A BUSINESS AT MID-LIFE

Richard Eisenberg, Senior Web Editor of the Money and Security and Work and Purpose Channels, Next Avenue

Panelists:

Justin Lin, Founder and CEO, Envoy

Sharon Emek, Founder and CEO, WAHVE

Pat Campbell, CEO, Vinyasa Ventures

BUILDING BETTER INTERACTION: NEW PRODUCT DESIGN

Well-designed experiences are liberating, intergenerational, and often bring pleasure to mundane tasks that could otherwise be frustrating.  A user interface (UI) designed and tested by “digital natives” often does not have reach into older generations. But product designs that are inclusive and understand the technology needs of different generations will find an enormous underserved market. We will uncover UI insights from top designers of products aimed at 50+ audiences, and discuss ways to promote inclusive design.

Moderator: Michael Phillips, Director of Technology Strategy Integration, AARP

Panelists:

Todd Smith, Founder and CEO, myFamilyChannel

Matt IsolaCo-Founder, Longevity Labs; Founder, Generation Exchanges

Pascal Tyrrell, Chief Science Officer, AceAge

MEDIA INFLUENCERS & MARKETERS BATTLING AGEISM

Ageism is one of the last acceptable forms of discrimination in America today. If you work in the longevity market, negative and unrealistic perceptions of older people lurk behind nearly all the issues you deal with in your work. But media executives and marketers are well positioned to challenge ageism. This session will explore how to combat ageism—and improve your brand—through an anti-ageist approach.

Moderator: Helen Dennis, Columnist, Author, and Lecturer

Panelists:

Gary CalligasPublisher, THE BEST OF TIMES Magazine; Host, THE BEST OF TIMES Radio Hour

Lola Rain, Director of Digital Media, ESKATON

Diane Harris, Editorial Director, Considerable

5:00 pm – 5:10 pm

BREAK/EXHIBIT HALL TIME

5:10 pm – 6:00 pm

CLOSING SESSIONS (choose from one of the two sessions below)

REVOLUTIONARIES AND STORYTELLERS

Journalist and entrepreneur Jay Newton Small conducts a fireside chat with Author and Consultant Elisa Camahort Page about her new book Road Map for Revolutionaries, and how storytelling, activism, and advocacy for the causes and communities we care most about are both radical acts and the pathway to transformative change.

Introduction: Jay Newton Small, Founder and CEO, MemoryWell

Keynote Speaker: Elisa Camahort Page, Author, Advisor, Entrepreneur, ElisaCP

WHAT’S NEXT AND WHO’S NEXT 2020

Moderator: Mary Furlong, CEO, Mary Furlong & Associates

Panelists:

Connie Benton Wolfe, President and CEO, Aging & In-Home

Services of Northeast Indiana, Inc.

Carrie Shaw, CEO and Founder, Embodied Labs

CLOSING COMMENTS & ACKNOWLEDGEMENTS

Mary Furlong, CEO, Mary Furlong & Associates

PURPOSEFUL NETWORKING (SPEED DEALING)

We all know the power of networking and building relationships. Whether you are an entrepreneur looking for investors, investor looking for deal flow, startup looking for distribution, or established companies and nonprofits looking for market innovations – join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room—yours! Come ready to speak efficiently and SPEEDILY about yourself, your company, and the deals you want to make.

Moderators: Paul Stich, Chief Operating Officer, Countable

Jack York, President and Co-Founder, Its Never 2 Late

Panelists:

Sheri Rose, Executive Director, Thrive Center, Inc.

Nigel Smith, Director of AARP Innovation Labs, AARP

Mark Mountel, Director of Technology & Procurement Solutions, Life Enriching Communities

Bobbi Jo Allan, Associate Vice President, Nationwide Financial Innovation

Brian Holzer, President, Kindred Innovations, Founder and CEO, Lacuna Health

Jennifer Draklellis, Senior Director of Innovation and Business Development, UnitedHealthcare

Sally Abrahms, Writer on Aging and Boomers

Jim Vandagrifft, Chief Executive Officer, Preferred Community Health Partners (PPHP)

CLOSING COMMENTS & ACKNOWLEDGEMENTS

Paul Stich & Jack York

6:00 pm

NETWORKING RECEPTION