VIP Sponsor Events
Thursday, March 26, 2020
7:00 AM – 9:00 AM
REGISTRATION
(Refreshments & Coffee)
7:00 AM
EXHIBITS OPEN
8:00 AM – 8:45 AM
WAKE-UP SESSIONS
Biopsychosocial Framework: Three Weeks to a New You
In the study of aging – called gerontology – innovators and influencers apply a biopsychosocial framework to create a holistic approach where healthspan can equal lifespan.
Our three expert panel discussions themed “Three Weeks to a New You” focus on the Biology of play and relaxation, the Psychology of caregiver wellness and the Sociology of better brain health. Attendees will not only learn of the business opportunities in these areas but will also take away information to improve their own lives all in the pursuit of optimal aging in the longevity economy.
Please Choose one of the sessions below:
BIO:THREE WEEKS TO A NEW YOU: LET’S GET PHYSICAL AND PLAY
LOCATION: Embassy A
This panel busts the myths that with aging comes a decrease in vitality, physical activity and fun. The science behind “play” is essential in later life showing that those who engage in social and physical activity despite challenges of age, will live longer and better. One area helping keep arthritis, aches and pains at bay is the CBD industry – an essential complement for those bodies and souls who want to stay active longer yet need to help the body regenerate with rest. Leading innovators in longevity discuss the power of play and relaxation and the tremendous business opportunities and partnerships happening in these areas.
Moderator: Kerry Hannon, Author
Panelists:
Ben Dickerson, Partner, Medterra
Dr. Matthew Halpert, Instructor of Immunology, Baylor College of Medicine
Ted Fischer, CEO and Co-Founder, Ageless Innovation
PSYCHO: THREE WEEKS TO A NEW YOU: CAREGIVER WELLNESS CONVERGENCE
LOCATION: Embassy B
Four generations are now engaged in caring for older loved ones and 1 in 6 caregivers are also working. With work and home life balance disrupted, caregivers face physical, emotional and financial health challenges. This makes caregiver wellness one of the biggest population health issues over the next decade and beyond. Our panel of thought leaders in caregiving discuss innovative programs, services and business opportunities to support this essential cohort in the longevity economy: the family caregivers.
Moderator: Mark Francis, Founder and CEO, CaregiverZone, formerly Age Wave/Intel
Panelists:
Mary Alexander, VP Strategic Partnerships, Home Instead Senior Care
Sherri Snelling, CEO and Founder, Caregiving Club
Aaron O’Hearn, Co-Founder and CEO, Worthwright
SOCIAL: THREE WEEKS TO A NEW YOU: SOCIAL BRAIN HEALTH
LOCATION: Embassy C
With the millions of those with Alzheimer’s growing exponentially over the next few decades, we are more concerned about brain health than ever before. There is a shocking gap in health education about how the brain works and how to maintain neuroplasticity, cognitive reserve, executive functioning and possibly prevent Alzheimer’s. One key to better brain health is the social aspect of life. Our expert panel discuss ways to engage in this growing market opportunity and how to forge partnerships that support those living with dementia and their family caregivers.
Moderator: Mel Barsky, Director of Business Development, CABHI
Panelists:
Jill Lesser, President, WomenAgainstAlzheimer’s
Brian Shulman, Director of Business Development, Intuition Robotics
Dana Plude, Deputy Director, DBSR, National Institute on Aging
8:45 AM — 8:55 AM
NETWORKING BREAK/EXHIBIT HALL TIME
8:55 AM — 9:25 AM
International North
THE NEXT WAVE: HOW BOOMER RETIREES WILL REDEFINE MONEY, CONSUMERISM, FAMILY, WORK, HOUSING, MOBILITY, HEALTH AND SUCCESS
Rising longevity and the aging of the massive Boomer generation are radically altering both the demographic landscape and every aspect of the consumer marketplace. Already 50+ consumers account for more than half of all spending and control more than 70% of total U.S. net worth. In the coming years, we’ll see explosive business growth fueled by this unprecedented age wave.This new presentation explores the industries, products, and services that will dominate the longevity marketplace—many of which are hiding in plain sight:
- The medical breakthroughs and technologies on the horizon that have the potential to dramatically transform health, aging, and longevity
- How an aging population’s evolving need for healthy choices will influence the food, beverage, and supplement sectors
- How a cyclic life plan—with repeated personal reinventions—will stimulate demand for new ways to learn, give, volunteer, work, and enjoy life
- How aging Boomers’ time affluence will redefine the travel and leisure, housing, education, media, and financial services industries
- Lessons learned from four decades on the front lines about the successes of pioneering companies worldwide that have “cracked the code” and created brands and marketing strategies that resonate with this quirky and demanding generation
INTRODUCTION: Mary Furlong, CEO, Mary Furlong & Associates; Executive Producer, What’s Next Longevity Business Summit
KEYNOTE SPEAKER: Ken Dychtwald, Founder and CEO, Age Wave
9:30 AM — 9:50 AM
International North
THE LONGEVITY ECONOMY MARKET OUTLOOK: CONNECTING THE DOTS OF OPPORTUNITY, MARKETS AND INVESTMENTS OF THE 50+
People are aging and in many cases living longer, healthier and more productive lives. However, attitudes and stereotypes about aging have not changed enough. There are significant opportunities to leverage the 50-plus population as consumers. As all generations navigate making the most of a longer life, new products and services are required. Market innovation is essential.
Anchored to key findings from AARP’s groundbreaking new research study, “Longevity Economy® Outlook: How people age 50 and older are fueling economic growth, stimulating jobs, and creating opportunities for all,” this session examines: how we can measure older people’s contributions to economy and society; how businesses and employers can become more adept at reaching out to aging populations; and why social attitudes and public policies towards aging population are necessary.
9:30 AM — 9:45 AM
Introduction: Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Link-Age Longevity Fund
Speaker: Jean C. Accius, PhD, Senior Vice President, AARP Thought Leadership and International Affairs
9:45 AM — 9:50 AM
THE LONGEVITY ECONOMY IN STARTUPS: MULTI-GENERATIONAL WORKFORCES
Speaker: Brian Corey, Co-Founder and CEO, Outpatient
9:55 AM — 10:25 AM
International North
INVESTMENT PRIORITIES 2020 AND BEYOND
Investment in the longevity economy is in the “early innings.” And yet investment is occurring within the venture, corporate, strategic, angel, government, non profit and family office market. Moreover, there are more women investing in the market and leading the research and deal flow into the market – not to mention how to make deals work as entrepreneurs go to market. Health care, senior housing and caregiving are all markets where women dominate as the day to day executive and the person who provides care. Given the demographic shift, corporations and venture firms and coming into the market at a rapid clip. This panel knows the who, what, where, why and how.
Moderator: Mary Furlong, CEO, Mary Furlong & Associates; Executive Producer, What’s Next Longevity Business Summit
Panelists:
Jake Nice, Principal, Nationwide Ventures
John Hopper, Chief Investment Officer and Managing Director, Ziegler Link·Age Longevity Fund and Link·Age Ventures
Todd Haim, Chief of the Office of Small Business Research, National Institute on Aging
10:30 AM — 11:00 AM
International North
WOMEN & FINANCIAL WELLNESS: A MONEY MAKEOVER
Bolstered by unprecedented levels of education, workforce participation, rising geopolitical power and escalating longevity, income, and wealth, new generations of empowered women are assuming increasingly influential roles in their own and their family’s financial management and starting businesses in unprecedented numbers. They will need the right knowledge and tools to do so effectively as well as a better understanding of the unique challenges that women’s life journey presents in terms of their money, including who owns the family bank, what are the exogenous shocks that impact women’s financial security and resiliency, and how to level the playing field.
Maddy Dychtwald, co-founder of Age Wave, author, and Wall Street Journal blogger will be joined by entrepreneur Carrie Shaw, CEO and founder of Embodied Labs, Trish Costello, founder and CEO of Portfolia, and Sophie Schmidt, one of the leading research experts on aging in Europe. They will explore this important subject and provide you with research, inspiration and hope to not only start your money makeover but leverage the market opportunity.
Moderator: Maddy Dychtwald, Co-Founder, Age Wave
Panelists:
Carrie Shaw, Founder and CEO, Embodied Labs
Trish Costello, Founder and CEO, Portfolia
Sophie Schmitt, Founder, Seniosphere Conseil
11:00 AM — 11:10 AM
NETWORKING BREAK/EXHIBIT HALL TIME
11:10 AM — 11:55 AM
SESSION 1 – Please Choose one of the sessions below:
SENIOR LIVING: 2020 TRENDSPOTTING THE NEXT DECADE
LOCATION: Embassy A
Moderator: Susan Donley, Publisher and CEO, Stria
Panelists:
Jolene Moore, Discovery Senior Living
Ted Teele, CEO, Touchtown
Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Link-Age Longevity Fund
WHY TECH FOR OLDER ADULTS MATTERS IN 2020 AND BEYOND
LOCATION: Embassy B
2020 begins the decade in which the last half of baby boomers turn 65 — meanwhile life expectancy for that 65-year-old continues to lengthen. Likely to remain in their home as long as possible, many will be living alone after age 75. Amid a shortage of care workers that has become a crisis, what tech trends matter, and what tech will help?
Moderator: Laurie Orlov, CEO, Aging in Place Technology Watch
Panelists:
George Valentine, Executive Director, Cox Communications
Steve Ewell, Executive Director, CTA Foundation
Mark Francis, Founder and CEO, CaregiverZone, Ex-Intel, Age Wave
HOME IS THE NEW HEALTH HUB: NEW WORK-LIFE FAMILY BALANCE
LOCATION: Embassy C
Learn about innovative technologies and solutions allowing one to remain at home and maintain independence for as long as possible. These innovative solutions are transforming aging, wellness & caregiving in the home.
Moderator: Sheri Rose, CEO and Executive Director, Thrive Center Inc.
Panelist:
Ernie Ianace, Co-Founder and EVP Sales and Marketing, Vital Tech
Brad Fain, Executive Director, Center for Advanced Communications Policy at the Georgia Institute of Technology
Lisa Taylor, CEO, iN2L
Mark Feinberg, Founder and CEO, Stay Smart Care
12:00 pM — 12:20 AM
International North
THE LONGEVITY PARADOX: OPPORTUNITIES AND CHALLENGES FOR AN AGING POPULATION
AARP’s Nancy LeaMond will discuss aging in the era of the 100 year life, exploring both the advantages and obstacles older adults will encounter in healthcare, work, and retirement, and where to look for solutions.
Introduction: Hala Moddelmog, President, Metro Atlanta Chamber
Speaker: Nancy LeaMond, Chief Advocacy & Engagement Officer, AARP
12:20 AM — 1:20 PM
NETWORKING LUNCH
Enjoy lunch with a corporate strategist, investor, entrepreneur, marketer or media executive.
Introduction: Bob Blancato, President, Matz, Blancato, and Associates, Immediate Past Chair, American Society on Aging
Speaker: Peter Kaldes, President and CEO, American Society on Aging
Lunch Table Hosts:
Dr. Charlotte Yeh, AARP, “Bringing Vitality and Intergenerational Thinking Into Your Business”
Mary Furlong, Mary Furlong and Associates, “Driving Investment Deals and Distribution”
Laura Mitchell, GrandCare Systems, “How to Create Dynamic Marketing Campaigns”
Mary Alexander, Home Instead Senior Care, “How to Create Partnerships In Home Care”
Lori Bitter, The Business of Aging, “Realizing the Power of Market Research”
Jacqueline Baker, AARP, “How to Create Innovative Programs”
Maddy Dychtwald, Age Wave, “How to Achieve Financial Fitness”
Trish Costello, Portfolia, “How to Land an Investment Deal”
Nancy LeaMond, AARP, “The Power of Women to Shape Policy & Profitability”
Sherri Snelling, Caregiving Club, “Corporate Gerontology–Why You Need This Expert On Your Team”
Ashley Mercier, LinkedIn, “How to Create a Killer LinkedIn Profile to Drive Sales”
Jolene Moore, Vi Living/Discovery, “What’s Next in Hospitality”
Laurie Orlov, Aging in Place Technology Watch, “Know Your Stuff–Why Analyst Reports Are Important”
Phyllis Weiss, Weiss Communications, “Why You Need PR Experts”
Julie Halpert, Freelance Reporter, “Understanding the Power of the Media”
Kerry Hannon, Author, Reporter, “How to Be Successful at an Encore Career”
1:20 PM — 1:50 PM
International North
HEALTH AND VITALITY ON THE GO
Introduction: Charlotte Yeh, Chief Medical Officer, AARP
Speaker:
Annette Fellows, Vice President, Health Services & Products, Healthcare Transformation, UnitedHealth Group
1:55 PM — 2:55 PM
WHAT’S NEXT INNOVATION PITCH EVENT SPONSORED BY AARP INNOVATION LABS
The What’s Next Innovation Challenge, hosted by Mary Furlong & Associates and sponsored by AARP Innovation Labs, will showcase companies addressing the challenge of hearing loss. The criteria for applying to the competition is limited to start up companies with less than $500,000 in annual revenue or who have raised a maximum of $5 million in investor funding. The winning team will go on to the National AARP Innovation pitch event at the Hatchery in Washington, DC later this year.
Introduction: Jacqueline Baker, Director of Innovation Programming, AARP Innovation Labs
Moderator: David Lindeman, Director, CITRIS Health
Panelists:
Dave Blanchard, OD/Strategic Business Development, Hamilton CapTel
Pitching Companies TBD
2:55 PM — 3:05 PM
NETWORKING BREAK/EXHIBIT HALL TIME
3:05 PM — 3:50 PM
SESSION 2 – Please Choose one of the sessions below:
2020 MARKETING — THE POWER OF LIFE SHIFTS IN A SOCIAL MEDIA STRATEGY
LOCATION: Embassy A
New life shift research into Caregivers, Aging Singles, Grandparents, Career Encorers, and Older Movers shows key opportunities for reaching and messaging to these valuable consumers. Get topline insights and hear from media experts about the strategies and tactics for meeting people where they are in their customer journey, and how messaging can support them in making purchase decisions.
Moderator: Lori Bitter, President/Senior Strategist, The Business of Aging
Panelists:
Jennifer Abernethy, Founder, Socially Delivered
Ashley Mercier, Media Solutions Manager, LinkedIn
PARTNERSHIPS: FINDING YOUR TRIBE & ENGAGING THE INNER CIRCLE
LOCATION: Embassy B
Who is going to be there to help us navigate the caregiving experience – one that could last 17 years or more – taking care of family members may take longer than raising children? We no longer live next door to each other – families may be continents away. Who is there to help us? Who will we help? How will we find the caregivers we need? How will they all communicate with each other? Who is your tribe – the five people to be there for you given the givens?
Moderator: Julie Halpert, Freelance Journalist with CNBC, The New York Times, Newsweek, The Wall Street Journal, The Fiscal Times, Parents and AARP
Panelists:
Sherwin Sheik, President and CEO, CareLinx
Peter Yewell, COO and Co-Founder, Outpatient
DESIGN WITH THE CUSTOMER IN MIND
LOCATION: Embassy C
Insight from the customer is critical in the continuous design process. These three experts in product development and design have ample experience in crafting solutions for older adults and care teams who support and work with them. Learn about customer-centric product development and experience design through the lenses of virtual reality and mobile apps.
Moderator: Zach Pousman, CEO and Head of Research, Helpfully LLC
Panelists:
Todd Smith, Founder and CEO, myFamilyChannel
Stephan Ostrander, Chief Operating Officer, Embodied Labs
Brian Corey, Co-Founder and CEO, Outpatient
4:00 PM — 4:45 PM
SESSION 3 – Please Choose one of the sessions below:
MOBILITY: EVERYTHING YOU NEED TO KNOW
LOCATION: Embassy A
Transportation, travel, mobility, connectivity are anchor issues within the Longevity Economy. In less than 10 years, the leading edge boomers will be 80. What implications might that present for how to design products and services to meet their needs, and those of their families and caregivers? These companies will share their insights on the future of transportation, a new mobility paradigm linked to the convergence of developments, design, and the needs and wants of the population.
Panelists:
Emily Splichal, CEO and Founder, Naboso Technology LLC
Jeff Maltz, CEO, SilverRide
FUEL YOUR FUNNEL: HOW TO DEVELOP A SALES STRATEGY
LOCATION: Embassy B
Entering your brand into the longevity marketplace is complicated. There are multiple channels into each type of customer. Any specific channel presents its own unique challenges with pricing and value proposition, length of sales cycle, and the decision marker. For the past several decades, these panelists have been watching the longevity market evolve and change. Discover the six most important ways to enter this space and discover what you need to know about selling into home care, senior housing, healthcare, the digital marketplace, nonprofit partners, and global connections.
Moderator: Richard Eisenberg, Managing Editor and Sr. Web Editor, Next Avenue
Panelists:
Josh Iverson, Principal and Founder, iMediaSalesTeam
Mary Furlong, CEO, Mary Furlong & Associates; Executive Producer, What’s Next Longevity Boomer Business Summit
Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Link-Age Longevity Fund
THE POWER OF PARTNERSHIPS AND HOW TO THRIVE AND SCALE
LOCATION: Embassy C
We partnered with AARP and ASA when we started What’s Next 17 years ago. It has been a great opportunity for us to create market leading conferences that feature innovative entrepreneurs, distribution partners, media, non profit partners and investors. We have lived by Jeff Zimman’s comments – “make your partner more successful than yourself.” Make your partnership work and then try to make it even better.” Learn about the creative partnerships that are happening in 2020 – between technology companies and healthcare. Between technology companies and senior care.
Moderator: Laura Mitchell, CEO, GrandCare Systems
Panelists:
Nancy Koenig, CEO, Caremerge
Liron Torres, Head of Product for Smart Properties, Amazon
Jim Murphy, SVP of Healthcare, Ageless Innovation
4:50 PM — 5:50 PM
International North
WHAT’S NEXT PITCH FOR DISTRIBUTION TO CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY MARKET
These companies in the longevity marketspace have successfully developed their product or service and are producing revenue and profitability. The next stage of growth is to provide distribution partners that help scale and build their enterprise. Listen to the pitches of these companies and see which distribution partners are willing to “take a meeting.”
Moderator: Scott Peifer, Founder and Principal, ChangeAGEnts
Panelists:
Mary Alexander, VP Strategic Partnerships, Home Instead Senior Care
Justin Smith, Innovation and Technology Manager, Direct Supply
Mark Francis, Founder and CEO, CaregiverZone, formerly Age Wave/Intel
Annette Fellows, Vice President, Health Services & Products, Healthcare Transformation, UnitedHealth Group
Jake Nice, Principal, Nationwide Ventures
Pitching:
Anya Shapina, CEO, Wysefit Inc.
5:50 PM — 6:00 PM
CLOSING REMARKS
MEDIA ROOM
As part of this year’s What’s Next Longevity Business Summit, we have industry leaders and newcomers announcing new partnerships, launches and initiatives in a 15 minute moderated press room. These interviews will be recorded and provided for release.