Media Release: 15th Anniversary: What’s Next Focuses on 2020


Learn what’s new in Marketing, Technology, Caregiving, and Work in The Longevity Economy

SAN FRANCISCO, CA – January 17, 2018 – The 2020 View: Your Blueprint for the Longevity Economy, the 15th Annual What’s Next Boomer Business Summit, hosted by Mary Furlong and Associates, has announced its agenda for March 28th, 2018, in San Francisco, California.

What’s Next Boomer Business Summit ( convenes the country’s leading businesses, nonprofits, authors, thought leaders and analysts focused on the needs and issues of baby boomer and senior consumers. It is co-located with American Society on Aging’s Aging in America Conference in San Francisco, California. It is produced annually by Mary Furlong and Associates and co-produced by Lori Bitter at The Business of Aging.

Keynotes & featured speakers for What’s Next include:

  • Sonia Arrison, Author, 100 Plus: How the Coming Age of Longevity Will Change Everything
  • Nancy LeaMond, Chief Advocacy and Engagement Officer/Executive Vice President at AARP
  • Falon Fatemi, CEO & Founder,
  • Lance Robertson, Administrator, HHS Administration for Community Living (ACL), U.S. Assistant Secretary for Aging

“The Longevity Economy is at a tipping point. Some of the earliest entrants into the market have scaled and seen success exits. The sheer number and types of investors in all of the verticals related to aging continue to increase. We are beginning to see policy decisions on behalf of caregivers,” said Mary Furlong, Producer of What’s Next. “New issues continue to emerge – like older adults embracing entrepreneurship and the gig economy to pay for their next stage of life; the legalization of cannabis across the country and what it means to senior housing and pain management. You’ll find it all at this year’s Summit!”

Session & Agenda Information

The 2018 What’s Next Boomer Business Summitevent is focused on the data, tools, knowledge and case studies that can guide companies to success as they look toward Longevity Economy in 2020. Analyst sessions, a hallmark of What’s Next, will feature voice first technology, health and wellness, senior housing, and the emerging trends – like cannabis, virtual reality and the gig economy.  Marketing and sales sessions include Google & search, Facebook, content marketing, user experience strategy, digital marketing and more. Additional Pre-Summit Interactive Sessions are planned for March 27th and will be announced. Back by popular demand is Lunch & Learn, Pitch for Distribution, and Speed Dealing. (See full agenda and registration here.)

Sponsors for the 15th Annual What’s Next Boomer Business Summit include: PLATINUM LEVEL – AARP, UHC, CDW, and The Business of Aging; GOLD LEVEL – GreatCall, GSA, Hasbro, Posit Science, Signature Health, Tivity Health, and CareLinx; SILVER – Active Daily Living, Envoy, LivPact, Rhoda Goldman Plaza, Senior Link, WAHVE, Thrive, Blue Willow, Comfort Keepers/Sodexo, ItsNever2Late, TripleTree, LiveTech and GlynnDevins; Bronze – The Hartford, ASC Senior Care.


 About Mary Furlong & Associates/Mary Furlong

Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development, marketing, and public relations strategic communications firm headquartered in San Francisco. Previously, Mary founded SeniorNet in l986, and ThirdAge Media in l996.  She won the ASA Leadership Award, was profiled as one of Fortune Small Business Top 25, and Time Digital Top 50. In 2011, Mary received an award as one of the top 100 Women of Influence by the Silicon Valley Business Journal and is also the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace. For the past 13 years, Mary has produced the industry-leading What’s Next Boomer Business Summit and the Silicon Valley Boomer Venture Summit for 15 years. She has appeared on NBC, CBS, and NPR and is an advisor to the Ziegler Link•age Longevity Fund, LP. She also serves as an adjunct professor, focusing on entrepreneurship and women in leadership at the Leavey School of Business in Santa Clara, CA.

About Lori Bitter/The Business of Aging

Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at her consultancy The Business of Aging. Her book, The Grandparent Economy, debuted in September. She serves as publisher of GRAND—the digital magazine for grandparents. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years. A sought‐after speaker, Lori has presented research, trends, and analysis about mature consumers and the longevity marketplace. She was recently named a Next Avenue Influencer in Aging.