Wednesday, March 26, 2008
8:00 a.m. EST – 6:00 p.m. EST

Omni Shoreham Hotel
2500 Calvert Street NW
Washington, D.C. 20008

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"By 2015, boomers will have a net worth of some $26 trillion -- equivalent to a year’s gross domestic product for the U.S. and eurozone combined. They will control a larger proportion of wealth, income and consumption than any other generation in the country -- the first time that consumers over 50 have held such sway over the world's largest economy."
-- Francesco Guerrera and Jonathan Birchall, "Boom Time," Financial Times, Dec. 5, 2007

The What’s Next Boomer Business Summit is an annual event that brings together the country’s top businesses and organizations that are leaders in the baby boomer marketplace. The 2008 summit promises to be a grand event with premier participants such as AARP, Microsoft, Yahoo!, American Express,Verizon, MetLife, DecisionStreet, and Posit Science, unleashing the latest baby boomer news, product strategies and distribution tactics.

Why Attend?

Meet the leading baby boomer thinkers and entrepreneurs. Gain valuable insights into the latest trends and movements shaping the boomer marketplace. Among the topics covered:

• What can policy makers and leaders in Washington learn from the top experts in new media, mobile, blogs and portals?
• What can corporations share about how they are using cause-related marketing to serve the needs of the baby boomers?
• Who are the largest distribution partners that serve the baby boomers? In what segments? 
• How are brands using celebrities to carry their message?
• What is on the minds of the baby boomers serving in Congress?
• What is the future of consumer-directed health care, home income and baby boomer lifestyles?
• What are the latest innovations by entrepreneurs creating products and services aimed at the baby boomer marketplace?

Who Should Attend?

• Corporate strategists and marketing managers across industries including healthcare, travel, entertainment, retail, financial services, consumer goods and housing
• Advertising and Public Relations agencies whose clients reach the 40+ market
• Investors, venture capitalists and analysts interested in the baby boomer market
• Association leadership whose memberships include baby boomers and seniors
• Media that report on seniors and the baby boomer marketplace
• Entrepreneurs who servethe baby boomer market

Also featuring

• Conference participants will have the opportunity to share lunch tables hosted by authors, bloggers, analysts, portal placements partners, age beat media and representatives of Congress - see the conference speakers
• Special networking reception for speakers and sponsors on Capitol Hill.

REGISTER NOW FOR THE EARLY BIRD RATE!