The Ninth Annual What’s Next Boomer Business Summit The New Normal: Showcasing the groundswell in social media, the surge in the services economy, and the rise of the independent sector
Wednesday, March 28, 2012 | 8:00 am – 6:00 pm Marriott Wardman Park, Washington, DC

What is the What's Next Boomer Business Summit?

What's Next Boomer Business Summit is an annual event that brings together the country's top businesses and organizations that are focused on the baby boomer and beyond marketplace. It is where deals get done.

What we deliver:
• Trends
• Data
• Research
• Case Studies
• Inspiration to take your company to a new level
• Analysts overview of the Business Ecosystem in the Marketplace
• Walk away with 50 business cards or more of people you want to meet
• Gain insight and understanding into the distribution points of this marketplace

This year's Summit theme is What's Next: The New Normal. We will showcase the groundswell in social media, the surge in the services economy and the rise of the independent sector.

To learn more about this event, click here, or check out the event agenda and featured speakers.

The agenda will explore the following topics:

Innovation and Frugality

Boomers and seniors are facing the daunting reality of the downshift in the prospects of the US economy. They face smaller returns on savings, pensions in doubt and underfunded, unanticipated caregiving costs that last decades, not years, combined with an increasing financial responsibility for adult children, grandchildren, and extended families. This is causing a shift in how they plan, spend, learn, and save. Discover the brands that are rising to the occasion to serve their needs. Discover how they are using online tools to manage money and evaluate credit and other banking options. Learn where they are shopping online and offline and discover how marketers are reaching them and learn what consumer protection groups are putting in place to protect them from fraud. Also, learn about the growth of emerging markets and the global aging landscape.

Integrated Media and Marketing: Social, Mobile, Gaming Mobile and online social networks are used to connect and engage customers, families and friends. What are the new applications driving the purchase of iPads, tablets, smart phones and new computers? What are the trends in online and mobile retail? How are companies using online training and learning to support business goals? How are media companies integrating TV and online and mobile technology to serve the customer? Where do media and merchandising intersect? How are the children and grandchildren of boomers driving media participation and consumption?

The New Service Economy: Housing, Caregiving, Mobility and Healthcare

o The service sector is becoming the largest economic growth area for the boomer and beyond marketplace. What are the most current trends, data, and innovations in the service sector? How are corporations crafting new solutions for aging in place, health and wellness, caregiving, grandparenting, transportation, and technology? What are the latest ways in which independent contractors grow reputation and accelerate their time to market and manage a high quality contract list that brings recurring revenue?

Entrepreneurship! Encore Careers and Personalized Business Models

Boomers (with their children and grandchildren) are creating businesses in record numbers. The concept of an encore career has captured the imagination of this generation. Companies are helping with new tools and resources for this entrepreneurial generation creating hubs for 'second lives' where individuals can find work. They are crafting new online solutions to manage communication and data storage. They are using online and offline storefronts, upgrading skills to learn how to work with a virtual team, how to use a dashboard to measure results, and learning to operate a business with cloud computing tools. Discover the power of this new trend and learn from the market leaders who are helping boomers and their children to see a "Life Reimagined."

The 2012 What's Next Boomer Business Summit is affiliated with the ASA Aging in America Conference. For more information on the ASA event, click here.