Entrepreneurs in $7 Trillion Longevity Market Learn Insights On
Investors, Distribution and Marketing at What’s Next Longevity Business Summit
Conference Keynoted by Expert in Aging, Ken Dychtwald;
Powerhouse Speakers from AARP, NIA, Ziegler Link·Age, Home Instead
ATLANTA, January 30, 2020 – The What’s Next Boomer Longevity Summit kicks off its 17th year as the premier curator of 300 thought leaders in aging – this year here in the ATL – to network and learn about the trends, innovations and opportunities addressing the consumerism and needs of adults age 50+. The one-day conference will feature power-packed panels on the conference theme of “Mobility, Memory, Money and Marketing,” all focused on capitalizing on the $7.6 trillion longevity economy.
Executive produced by Mary Furlong & Associates (MFA), the What’s Next Boomer Business Summit is known for delivering an expert forecast for success in entrepreneurship. Attendees will learn from panelists such as investors Ziegler Link·Age, Nationwide Ventures and Portfolia on how to obtain funding; opportunities in deal-making with distribution partners such as Home Instead; customer insights and market research trends from top research agencies, innovative programs driving dementia care and brain health and more. This year’s keynote address, “The Next Wave: How Boomer Retirees Will Redefine Money, Consumerism, Family, Work, Housing, Mobility, Health and Success” will be delivered by one of the visionaries in aging, Ken Dychtwald, author and co-founder of AgeWave.
“I’m looking forward to sharing my latest ideas on which industries, products, and services will dominate the emerging longevity marketplace—many of which are hiding in plain sight,” said Dychtwald. “I’ll be covering everything from medical technologies on the horizon that have the potential to dramatically transform health and aging – to how aging Boomers’ time affluence will re-define the travel and leisure, housing, education, media, and financial services industries.”
In addition, author Maddy Dychtwald who is co-founder of AgeWave, will moderate an inspirational panel of business women discussing female economic influence and fiscal makeovers for 2020 and beyond.
Attendees learn trends and insights, but also valuable business coaching such as how to scale a business, leveraging senior housing and transportation deals, delivering for home as the new health hub, using emerging technology including VR, Voice First and AI to change consumer habits and enhance workforce development, understanding fintech and privacy issues, changes in MedicareAdvantage reimbursement models, how to incorporate aging vitality and caregiver wellness into a business model, marketing success using content development and social media, designing with aging in mind and more.
What’s Next Longevity Business Summit Comes to the A to Focus on Longevity Economy Trends
“For 17 years we have been diving into markets in longevity and we see 2020 as an important milestone where women are at the epicenter of purchasing power globally as well as building innovative businesses to address an aging society,” said Mary Furlong, a successful entrepreneur and author in aging who has made the What’s Next conferences the must-attend events in the longevity economy. “Knowing what priorities investors have for funding, how to build distribution partner pipelines, building a business based on strong research and how to create and leverage innovations in marketing are the cornerstones of what our event delivers for attendees.”
What’s Next Longevity Business Summit is co-produced by Lori Bitter, founder of The Business of Aging, and Sherri Snelling, CEO of Caregiving Club and has been held concurrent with the American Society of Aging’s annual Aging in America conference for the last 17 years. This important partnership offers attendees both conferences: one a comprehensive look at aging, the other is the Summit’s select smaller learning and networking event of thought leaders in longevity. The Summit lead sponsors include: AARP Innovation Labs, Great Call, Ageless Innovation, CareLinx, VitalTech, Medterra CBD, Business of Aging, Susan Davis International, Caregiving Club, iN2L, Hamilton CapTel, Home Instead, myFamilyChannel, SilverRide, Outpatient, Noboscu Technology, Nationwide, Portfolia, Embodied Labs, Caremerge, Stay Smart Care and Thrive. See the event agenda and full list of speakers and sponsors at: boomersummit.com
Phyllis Weiss – Weiss Communications, Inc.
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About Mary Furlong/Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development and marketing company. A serial entrepreneur, Mary founded SeniorNet.org, and ThirdAge Media (acquired by Ancestry.com), prior to MFA. For 17 years, Mary has produced the industry leading What’s Next Longevity Business Summit and Silicon Valley Boomer Venture Summit, adding the Washington Innovation Summit and What’s Next Canada in recent years. Author of Turning Silver into Gold, How to Profit in the Boomer Market and The MFA Longevity Market Report, Mary has been recognized by ASA, Fortune, Time and as one of the top 100 Women in Silicon Valley. She is an adviser to the Ziegler LinkAge Fund, CABHI and numerous start-up companies in addition to her private client practice.
About Lori Bitter/The Business of Aging
Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at her consultancy The Business of Aging. Her current research, Hacking Life Shifts, in collaboration with RTI research and Collaborate, was championed by AARP, and funded by Proctor & Gamble, Bank of America, Unilever and others. She is a 2017 Influencer in Aging, named by Next Avenue and author of The Grandparent Economy. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years.
About Sherri Snelling/Caregiving Club
Sherri Snelling is a corporate gerontologist and founder/CEO of Caregiving Club, a strategic consulting and content creation firm focused on biopsychosocial aging, Alzheimer’s and caregiver wellness. Her innovative wellness programs include the Me Time MondayTM and 7 Ways to Caregiver Wellness workshops. She is the author of A Cast of Caregivers – Celebrity Stories to Help You Prepare to Care, a contributing columnist and national speaker on caregiving and has done work for AARP, Keck Medicine of USC, UnitedHealthcare, Wells Fargo, Goldman Sachs, LifeCare, QVC. She was chairman of the National Alliance for Caregiving and is on an Alzheimer’s Association board.