Rick Banas is Vice President of Development and Positioning for BMA Management, Ltd., the 16th largest provider of assisted living in the country. His responsibilities include using the social media to reach potential senior living, assisted living and memory care residents, their families and professional and community referral sources. He has nearly 40 years of marketing, sales and public relations experience in senior living and health care. He has worked with for-profit and not-for-profit providers in urban, suburban and rural areas from Maine to California.