Bobbi Jo Allan leads the Nationwide Financial (NF) Innovation team and serves on NF’s leadership team.  In this role, she provides support for core innovation to all NF lines of business and leads development of adjacent innovation opportunities.  She partners closely with the property & casualty and Nationwide Enterprise Innovation teams to drive innovation best practices throughout the company.  Prior to leading NF Innovation, Bobbi Jo spent four years in the Nationwide Office of Corporate Strategy (OCS), most recently leading Enterprise Strategic Planning and, immediately prior, providing strategic planning and development support to Nationwide Financial.

Bobbi Jo has held a variety of innovation and strategy positions throughout her career at Nationwide. She has led partner engagement initiatives in Retirement Plans, served as a long-term planning champion for Life and Annuities, and provided market research support – with an emphasis on product development and customer engagement – for the Life, Annuity, Bank and Nationwide Financial Network (NFN) business segments.

Prior to joining Nationwide, Bobbi Jo was Manager of Core Business Innovation for Wendy’s International.  She started her career in market research and gained experience across multiple product categories, including consumer packaged goods and pharmaceuticals.

Bobbi Jo has a Master of Political Science, concentration in Survey Research from the University of Connecticut, a Master of Business Administration from Capital University, and a Bachelor of Communications from Marist College.


About Nationwide 

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit