Edgar Keehnen (1962) earned his M.B.A. at Erasmus University in Rotterdam, the Netherlands, after studies at Nyenrode Business University, and the University of Michigan. He furthermore attended various hotel management courses at Cornell University School of Hotel Administration in Ithaca, New York.

Since 2008, he is a part-time lecturer of Strategy Development and Marketing, and research fellow at Hotelschool The Hague. During his early career, Edgar worked for companies such as American Express, OHRA Bank and Insurances Group, and Swedish Telecom TeleMedia Yellow Pages as Director of Marketing, Sales, and Customer Services. In 2000 he founded AgeWise, an agency for concept development, research, consultancy, and advertising for the 50+ consumer. He has been a speaker on the subject on various industry forums and for many companies in the Netherlands as well as in London, Copenhagen, Valencia, and New York.

Edgar is (co-)author of various books on the subject of mature marketing, and is chair of the Mature Marketing Platform of the Dutch marketing association NIMA.

His favorite quote?
“Life goes so fast, so always eat your dessert first.”