Laurie M. Orlov, tech industry veteran, is the leading industry analyst about the market of technologies for older adults. Since 2005, her research reports and advice have mapped the market landscape for both established and startup firms. Her clients have included AARP, Novartis, J&J, Microsoft, Yahoo, GreatCall and Philips. Her new venture, xHealthTech.com, will deepen focus on baby boomer adoption of mobile health technologies.