ohn Thyfault has more than 20 years of marketing, sales, product development experience with specialized search engine and social media marketing expertise. He brings a proven track record of successful campaigns and program conceptualization and implementation. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our clients’ marketing investment addressing business-to-consumer and business-to-business markets.Prior to joining Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website.

 

At ThirdAge he successfully led major client sponsorship campaigns for Fortune 100 companies in the healthcare (Tylenol®), financial services (American Century Investments), technology (Intel & IBM) and consumer products areas (Revlon and Viactive®). John was responsible for strategic and tactical goal setting, project management, new product creation and web site production.John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular For Dummies® book series. Prior, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press in New York City.

 

John is active in industry marketing associations, including the Direct Marketing Association, the Business Marketing Association, has served on the Board of Directors for the Silicon Valley American Marketing Association, and is currently a member of the Board of Directors for the Direct Marketing Association of Northern California.A nationally recognized speaker on marketing and search engine marketing fundamentals, John is a guest lecturer and leads workshops nationally for industry groups including the Direct Marketing Association and Online Institute. In addition, John trains and mentors executives across a breadth of industries and government agencies in the San Francisco/Silicon Valley area. John is an adjunct professor at University of California, Santa Cruz, Silicon Valley Extension, for more than 10 years.