Named a top Chief Marketing Officer on Twitter (@jeffhasen), Jeff Hasen is founder and president of consultancy Gotta Mobilize. Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work as CMO of Hipcricket and elsewhere, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty.

He is also working on his second book, which is a follow-up to Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.