Allie Vadas is the Digital Marketing New Business Lead at Immersion Active, focusing on business development and marketing for the healthcare vertical. She has spent the majority of her career working at agencies, most recently spending over four years as the PPC Director at Jellyfish Online Marketing in Baltimore, MD. With over nine years of digital marketing experience, Allie started her career at BKV working on paid search, paid social and display campaigns for clients in the retail, nonprofit and telecommunications industries. She later spent two years at IgnitionOne, building on her marketing technology expertise and paid search consulting abilities. A move from Atlanta to Baltimore to be closer to family, landed her at Jellyfish where she started as a PPC manager and rose through the ranks to finish her career there as a PPC director.

Allie exhibits a strong, analytical mind with a data driven approach to tell brand stories for current and future clients. Digital marketing is a passion of hers and exploring new ways to reach audiences for clients while always spending the next dollar most efficiently is a core value of hers. She brings energy, excitement and attention to detail into every project she is involved in.

Allie can be found on Twitter at @AllieVadas and Allie Vadas on LinkedIn.