Greg Skolaut is the Director of Interactive Marketing at Home Instead Senior Care, the word’s leading provider of home care services for older adults. Skolaut leads the organization’s digital marketing strategies for more than 1,000 franchises in 17 countries and oversees a digital portfolio that includes social media, website design, email marketing, pay-per-click advertising and mobile application development. Skolaut’s team has developed numerous award-winning projects, and was recently honored with a Gold WOMMA Engagement award for their groundbreaking Alzheimer’s family caregiver campaign. You can connect with Greg on Twitter @gregskolaut.