March 19, 2009
Bally's
Las Vegas, Nevada

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Keynote Speaker

Guy Kawasaki

From competition to customer service, innovation to marketing, Guy Kawasaki’s new book :
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition
  tells readers how to ignore fads and foolishness while sticking to commonsense practices.   

Guy is also a principal innovator behind www.alltop.com an “online magazine rack” of popular topics that brings users stories from the best websites and blogs on the topic. 

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

General Session Speakers


Steve French

Managing Partner, Natural Marketing Institute (NMI)

As Managing Partner at NMI, Mr. French has over 25 years of marketing, strategic consulting, and management experience across numerous industries. With his focus on healthy aging, wellness, and social sustainability, he works with many global clients on developing new business opportunities, strategic planning, and market research projects. He has pioneered a range of NMI consumer databases that analyze consumer attitudes and behavior, including NMI’s Healthy Aging/Boomer Database™. As a recognized industry expert, Steve’s expertise is also utilized on a regular basis by global media, is an author of numerous reports and articles, and is a regular speaker at many industry events worldwide.


Miriam Rivera

Miriam Rivera served most recently as Deputy General Counsel/Vice President at Google Inc. She was that Fortune 500 company’s first business lawyer and the “chief operating officer” of the legal department.  A five-year veteran, Miriam led Google's corporate, commercial, Asia Pacific, Latin America, employment, real estate and technical operations practices. Previously, she served as associate general counsel, leading the revenue and commercial partnership practice for Google. 

An attorney and consultant, Miriam currently serves on the Board of Trustees of Stanford University. She is also on the Board of Advisors of Virtual Synaptics, DecisionStreet, and Hispanic.Net as well as an informal advisor to other start up companies and entrepreneurs.  In Spring 2008, she team-taught a course on Deals, Vision & Leadership at the Leavey School of Business at Santa Clara University.CA. Miriam received an AB in Sociology, an AM in Spanish from Stanford University, as well as a JD/MBA from Stanford Law School and Stanford Graduate School of Business.


Emilio Pardo

Executive Vice President & Chief Brand Officer, Brand Management, AARP

Emilio is a senior executive with over 17 years of development and management experience with non-profit, corporate and governmental organizations. As Chief Brand Officer, he is currently responsible for creating, coordinating and integrating brand–related plans from across the enterprise. 

Prior to his new appointment, he was the Senior Vice President, Business Development at AARP Services.  At AARP Services, he was responsible for all product development, product licensing, new market channel development, and joint ventures for AARP Services, Inc.  He also managed all strategic alliances and corporate partnerships efforts for AARP, which included working with organizations like The Home Depot, United Health Care, The Hartford Group, Proctor & Gamble and Travelocity.

Breakout Speakers


Laurie Orlov

Laurie M. Orlov analyzes research and trends in the Aging in Place technology market (www.ageinplacetech.com) -- researching technologies that are required to help the elderly remain in their home of choice. Laurie has more than 30 years in the technology and market research industry, first as an IT executive and CIO at high tech companies, followed by 9 years as an IT industry thought leader at Forrester Research. In addition to her IT background, she is enrolled in the University of Florida graduate geriatric care management program, a certified Florida Long-term Care Ombudsman and the author of When Your Parents Need Elder Care.

Sarah Christian

Director, Strategic Partnerships, VolunteerMatch

Sarah joined VolunteerMatch in July 2007 to build partnerships with nonprofit organizations, associations, foundations and corporations to expand and support civic engagement with older adults.  She brings over 25 years of experience working with nonprofit organizations.  Before VolunteerMatch she served as Director of Volunteer Resource Development for the National Multiple Sclerosis Society. Previously, Sarah worked at the Denver Museum of Nature and Science.  As Manager of Museum Services she developed a nationally recognized volunteer program as well as led the Visitor Services, Retail Operations and Restaurant and Catering Services departments.  Sarah has served on numerous nonprofit boards such as the Denver Audubon Society, Volunteers for Outdoor Colorado, and the American Association for Museum Volunteers.


Andy Cohen

Chief Executive Officer and Co-Founder, Caring.com

Chief Executive Officer and a co-founder, oversees the company's operations and finances, with the goal of establishing Caring.com as the premier website for people taking care of their parents and other aging loved ones. Andy has launched four successful web businesses, taking them from start-up to tens of millions of dollars in revenue. In a 20-year career before founding Caring.com, he held leadership positions in management, marketing, and sales with S.C. Johnson Wax, Intuit, Peapod, Instill, and SuccessFactors. He serves on the board of directors for two non-profit organizations -- Volunteers in Asia (VIA) and the Los Altos Educational Foundation. Andy holds a B.A. in history from Stanford University and an M.B.A. in marketing from Northwestern's Kellogg School of Management.

 

 

 
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