EVENT OVERVIEW

What is the What's Next Boomer Business Summit?

What's Next Boomer Business Summit is an annual event that brings together the country's top businesses and organizations that are focused on the baby boomer and beyond marketplace. It is where deals get done.

Who Should Attend?

Leading analysts, corporate strategists and brand managers, entrepreneurs, nonprofit executives, authors, bloggers and tweeters will meet to explore:

• Who is profiting from the global boomer and senior marketplace?
• How to accelerate lead generation and sales through social, mobile and integrated marketing?
• What are the new brands boomers are embracing as they use cloud, and technology tools and resources?
• What are the market insights, data, and customer segmentation in the key categories of the boomer marketplace: health, housing, caregiving, grandparenting, women, retail, technology and social media.
• What are the key points of distribution into the boomer, senior and caregiver marketplace?
• How are boomers and their extended families engaged with social media, mobile commerce, mobile video, gaming?
• What is the forecast for the economy in 2012; how will businesses that provide products and services be impacted?
• How can we expect boomers to vote in 2012? What will be the issues that drive the election?
• How are entrepreneurs building businesses and brands in the boomer sector? What is the trend with multi-generational entrepreneurship?
• How are companies building brand and reputation with social voices and new distribution models?

What is the Overall Value for Attendees?

Summit attendees can expect to walk away with introductions to an extraordinary community of talent and business decision makers. They will:

Gain insight from real-life experience that will inform business strategy. Gain best-practices and insights on how to go to market. Learn to set and move the metrics that matter. Develop an understanding of the technologies, causes, products and services that are transforming the baby boomer and beyond marketplace. Form relationships with bold innovators, thought leaders, and high level decision makers that drive ongoing business collaboration. Gain status as a thought leader and agile innovator in the most lucrative market space.