TRANSITION AND TRANSFORMATION: NAVIGATING YOUR THIRD ACT – 8:30 AM – 12:00 PM

 (Produced by The Business of Aging for What’s Next)

Join us for a morning dedicated to your life and career, with a team of expert guides, authors, and coaches to help you find what’s next for you. Think of it as a three-and-a-half-hour investment in you!

KEYNOTE: MARK MILLER, AUTHOR of JOLT – 8:30 AM – 9:00 AM

Interviewed by Chris Farrell, Senior Economics Contributor, Marketplace, MPR

REINVENTING YOUR CAREER AT MIDLIFE – 9:00 AM – 10:00 AM

Moderator:

John Tarnoff, Boomer Reinvention/Coach

Panelists:

Marilyn Friedman, Talent Program Designer (formerly DreamWorks Animation)

Kerry Hannon, Author, Great Jobs for Everyone 50+/Expert on career transitions, personal finance and retirement

Whitney Vosburg, CEO, Brand New Purpose/Co-Author & Founder WORK THE FUTURE! TODAY

IN THE HALLWAYS: SHIFTING FROM THE BIG JOB TO YOUR OWN BUSINESS – 10:00 AM – 11:00 AM

Moderator:

Sandra Hughes, Sandra Bevins Hughes Coaching

Panelists:

Wendi Burkhardt, CEO & Co-Founder, Silvernest

Susan Donley, Publisher, Stria

Sandra Timmerman, Connecting Business and Aging/Corporate Gerontologist (formerly MetLife Mature Market Institute)

THE ART OF MAKING IT IN THE GIG ECONOMY – 11:00 AM – 12:00 PM

Moderator:

Rich Eisenberg, Managing Editor, Next Avenue

Panelists:

Bob Criscuolo, President and Chief Operating Officer, WAHVE Accounting  

Nancy Van Brunt, Freelancer Success, Upwork
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PRE-CONFERENCE SESSIONS – 12:30 PM – 4:00 PM

Spend the afternoon taking a deep dive into these important themes in the blueprint of the longevity economy. Sign up now, as space is limited! (Choose one session for each time slot.)

SESSION 1 – 12:30 PM – 2:00 PM

CONNECTING WITH OLDER CUSTOMERS – MARKETING FUNDAMENTALS IN A HI-TECH WORLD

In the wiz-bang world of online advertising, SEO/SEM, and retargeting, it’s easy to be wooed by new technologies. But the fundamentals of understanding our audience and connecting with them in a meaningful way remains constant. By blending tried and true concepts with technology-based executions we will explore lead generation as it relates to the art of starting and continuing meaningful conversations with 50+ audiences.

Moderator:

Lola Rain, Director of Digital Media, Reputation Management, Eskaton 

Panelists:

Ryan Hedspeth, Strategic Development, LiveTech 

Lauren Schuster, Vice President Growth and Development, GlynnDevins 

Allie Vadas, Digital Marketing New Business Lead, Immersion Active

FINANCIAL PLANNING ACROSS LIFE’S EVENTS

New financial planning tools are emerging that leverage technology and help to solve issues like assisting with finances in a caregiving role, helping young families fund education, payback student loans, and more. Meet the entrepreneurs solving for these issues. Learn how younger generations are embracing fintech solutions and will influence their aging parents’ adoption of new ways to solve old problems.

Moderator:

Cindy Hounsell, President, Women’s Institute for a Secure Retirement

Panelists:

YoonJin Chang, Co-Founder and Director of Business Development, LifeSite 

Brad Kotansky, Co-Founder and Co-CEO, Onist Chris Wong, Chairman and CEO, LifeSite

YOUR BLUEPRINT TO THE LONGEVITY ECONOMY

The Longevity marketplace is one of the top global growth markets. In our work with entrepreneurs we impact go-to-market strategy, help them partner with nonprofits for pilots, and work with large corporations to help them scale their business. Learn about the ecosystem map we’ve developed to analyze and catalyze each of the components to achieve market success. Hear about case studies, successes and missteps on the path to growing companies in the longevity space.

Moderator:

Mary Furlong, Mary Furlong & Associates and Lori Bitter, The Business of Aging

Panelists:

Jeff Maltz, CEO, SilverRide 

Jim Murphy, Vice President, Medicare and Retirement, UnitedHealthcare 

Sherwin Sheik, President and CEO, CareLinx

SPIRITUALITY AT THE END OF LIFE

How does culture, religion and spirituality affect planning and choices at the end of life? What insights and perspectives do we have from families and elders who face the last years of life?  What about the “good death” or “death with dignity”? Are these buzzwords or are they meaningful? Don’t miss a provocative and important panel discussion.

Moderator:

Jack York, President and Co-Founder, It’s Never @ Late  

Panelists:

Mary Haynes, CEO, Nazareth Home  

Sheri Rose, Executive Director, Thrive Center   

Scott Smith, Managing Director, Viant Capital  

Dianne Timmering, Vice President of Spirituality and Legislative Affairs, Signature HealthCARE

SESSION 2 – 2:30 PM – 4:00 PM

WHO’S NEXT: THE ENTREPRENEURS ON THE LEADING EDGE

At the heart of What’s Next is the discovery of emerging technologies, companies, and ideas that will be meaningful in the lives of older adults. Join us to explore what is on the leading edge this year – Cannabis, the On-Demand Economy, and Virtual Reality – and who those leaders are. Learn what these changes mean for people’s lives and the longevity economy.

Moderator:

Paul Stich, Investor/Advisor  

Panelists:

Chris Brickler, CEO and Co-Founder, MyndVR  

Bryan Chasko, CTO, SameDay Security  

Rachel Francine, CEO and Co-Founder, SingFit 

Dore Hainer, President, CCD Innovation 

Bart Myers, Dounder and CEO, Countable

HEALTHCARE INNOVATION OPPORTUNITIES IN THE LONGEVITY ECONOMY: INSIGHTS FROM THE TRENCHES

This 90-minute session will provide a combination of insight from a panel of experienced healthcare venture investors, plus an interactive opportunity for entrepreneurs to gain real-time input and feedback about their technology/product/service, business models, and go to market strategy.

For investors – hear where the opportunities are.

For entrepreneurs – hear what no one else will tell you and what you really don’t want to hear, but need to.

For industry – hear what makes a successful partnership with startups and VCs.

Moderator:

Jody Holtzman, Senior Managing Partner, Longevity Venture Advisors LLC 

Panelists:

Geoff Clapp, EIR, GE Ventures, and Founder, Better 

David Glickman, Co-Founder, Lively, and EIR NGP Capital  

Charles Huang, Managing Partner, Lynchpin Capital 

Michael Yang, Managing Director, Comcast Venture

CREATING AN INTERGENERATIONAL PROGRAM IN YOUR COMMUNITY OR ORGANIZATION

Intergenerational living and engagement is the future. Being intentional about bringing multiple generations together is the key to building strong programs. Learn why these programs are essential, how you can address loneliness and isolation, and the elements of a best in class intergenerational initiative.

Moderator:

Lori Bitter, The Business of Aging 

Panelists:

Sally Abrahms, Author 

Lola Rain, Director of Digital Media, Reputation Management, Eskaton 

Sheri Steinig, Special Projects Director, Generations United 

Andrea Weaver, Founder and Executive Director, Bridges Together 

MOTIVATING CHANGE TO LIVE WELL IN OLD AGE

Older adults are eating, shopping, and living differently than previous generations. There is no greater desire than that of boomers to create active, healthy lives in old age. They are changing their lifestyles, food choices, and fitness routines from the notion of “wellbeing” to being well. To fully realize this potential, they need tools, support and motivation. Hear from experts who are helping boomers find their way to wellness, understand their motivations, and understand the impact of a healthier population on business.

Moderator:

Helen Dennis, Aging & the new retirement, Journalist

Panelists:

Chris Downie, Founder and CEO, SparkPeople 

Colin Milner, CEO, International Council on Active Aging

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