Regardless of where you are in your marketing plan, What’s Next has something for you. The Analyst Session Marketing Trends, moderated by Lori Bitter, features new data from Steve French at Natural Marketing Institute (NMI) and David Austin of Influent50, an AARP Services Agency. The American Advertising Federation will present work and commentary from their recent student competition.
Marketing for Today’s Start-up: Content, Lead Generation and Engagement, led by Pat Campbell of Terra Nova Marketing Solutions, is ideal for entrepreneurs looking for solutions. Arman Shariati, Ignyte Group; Stuart Rosenthal, The Beacon Newspapers; and Shani Reardon, Modus Direct provide expert guidance.
Digital Marketing Strategy: The Focus on Search moderated by Ciara Unger, Digital Marketing & Content Strategy Manager, American Advertising Federation, focuses on the unique experience and perspectives of Mike Lee,Senior Advisor, Digital Strategy, AARP, and Rachel Nearnberg, Account Executive, Google.
Keynote Speaker Rohit Bhargava rounds out the expert marketing content at What’s Next. He is a trend curator who believes in sharing “non-obvious” ideas. He is the author of five best selling business books including Non-Obvious and Likeonomics. Rohit has advised hundreds of global brands as a former executive at Ogilvy and is currently founder of the Influential Marketing Group – an independent strategic consulting practice based in Washington DC. His personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine.