7:00 am                             Registration & Exhibits Open

8:00 am                             Early Sessions Begin

9:30 am                             Opening Session

10:30 am                           Break and Exhibits

11:00 am                           Breakout Sessions

12:30 pm                           Lunch & Learn

2:00 pm                             Breakout Sessions

3:15 pm                             Break and Exhibits

3:45 pm                             Breakout Sessions

5:10 pm                             Closing Session

5:30 pm                             Reception and Exhibits

Breakout Sessions

HARNESSING THE POWER OF A SMART CONTENT STRATEGY

Understand the power and uses of content for creating conversations and community for brands. Learn how content and social platforms are leveling the playing field for young companies. Hear case studies from successful companies, and learn how engagement is evolving across platforms. Understand how podcasting and video are important to your content mix, and how your blog and email campaigns support brand and retention goals. 

Moderator:  Lori Bitter, The Business of Aging

THE INTERGENERATIONAL IMPERATIVE

Increased longevity has created more living generations than we have ever experienced in human history. Daily headlines perpetuate a myth of generational angst between Boomers and Millennials. From the workplace to education to aging in place the importance of productive intergenerational relationships has never been more vital. Hear the latest research, and see the projects and cases that are succeeding in promoting harmony and understanding among multiple generations.

Moderator: Lori Bitter, The Business of Aging

INVESTMENT FORECAST 2018

Investment in the longevity market is still in the “early innings”. Who is doing the investing and what are their investment theses? Corporate and strategic investors, venture investors, social impact investors and angel investors all share an interest and passion for the market. Discover the investment theses for the investment groups and the stage in which they invest. Get copies of relevant research material that inform their decisions. And, find out how you can connect in to the longevity economy – one that is expected to grow by a trillion dollars in 2020. 

Moderator: Mary Furlong, Mary Furlong & Associates

PATIENT ENGAGEMENT IN AN ERA WHEN PEOPLE ARE SICK OF BEING SICK

Join us for a moderated panel as industry leaders share their take on engaging older adults in their healthcare at a time when Boomers increasingly want to age in their home and focus on their well-being, not their diseases. 

Moderator:  Elena Lipson, Mosaic Growth Partners

PUTTING THE CAREGIVER AT THE CENTER OF CAREGIVING TECHNOLOGIES

As more caregiving technologies hit the market, how many are truly moving the needle and helping caregivers?  This panel explores how technology can materially assist caregivers and highlights technologies that put the caregiver at the center of everything they do.  

DESIGN THINKING AND USER EXPERIENCE STRATEGY FOR OLDER ADULTS

Sectors as divergent as retail, financial services, health care, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.

Moderator:  Eric Taub, Writer, Technology and Business

ANALYST SESSION: VOICE FIRST TECHNOLOGY

Voice first technology can understand spoken requests and commands, answer questions, and offer scheduled alerts.  Industry firms like Gartner are expecting that the combination of natural language processing, AI, and speech recognition will see significant growth over the next few years – and that speech recognition, for example, will penetrate 80% of mobile devices by 2020. The market opportunity for Voice First Technology overall has barely begun to show signs of penetrating the older adult technology sector.  What’s Next 2018 will feature insights about the current and future direction this exciting technology can bring to older adults.

Moderator:  Laurie Orlov, Aging in Place Technology Watch

DRIVING SALES AND MARKETING IN THE LONGEVITY ECONOMY

Revenue keeps your doors open and helps you drive growth. Google and Facebook effectively have a duopoly in digital marketing, accounting for half the ad revenue worldwide and more than 60% in the US.  Still, there are some networks of site and clusters of media buys that are highly effective in selling into the longevity marketplace. Discover what is working from executives growing their business with Google, Facebook and beyond. See how the experts are projecting sales, tracking campaigns, and measuring ROI. 

Moderator:  Josh Iverson, iMedia Sales

DISRUPTIVE TECHNOLOGIES THAT DRIVE YOUR BUSINESS

Paypal – accounting  (changed my business and collections) 

Linked In – business development (changed how we source deal flow) 

Collaborata – market research (new technology we are just learning how it works)
Sales Force – sales development (many small businesses shifting to the cloud) 

Alexa for Business

Zoom

Regular Features at What’s Next

THE WHAT’S NEXT PITCH FOR DISTRIBUTION

Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners, what trends that will dominate the longevity market in the coming year. Perspective companies must have annual revenue greater than $1 million.

PITCH FOR DISTRIBUTION TO THE CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY

Watch companies pitch to investors! These companies are in the boomer, senior or caregiver market space and have successfully developed their product or service to produce a profit. The next stage of growth is to provide distribution partners that help scale and build their enterprise.

Moderator:  Michael Carroll, TripleTree

ELEMENTS: New TED-Style Trio of Talks

“Elements” is a new TED-style trio of talks on the essentials for achieving success with older consumers. These seasoned experts share insight, inspiration and experience to guide you in building your business, in understanding the particular needs of older consumers, and what it means to be an entrepreneur in different kinds of organizations. Together this trio is a master class in developing a business plan for succeeding in the Longevity market.

LUNCH WITH THE EXPERTS

This annual networking lunch gives you face-time with authors, analysts, bloggers and experts in the longevity economy. Choose your favorite expert when you register and engage in this small group setting. Bring your questions and ideas, and come away with a pocket-full of new connections.

SPEED DEALING

We all know the power of networking and building relationships. Most conferences will give you educational sessions to attend, but don’t allow for you to actually come home with qualified leads. Introducing the What’s Next Boomer Business Summit Speed Dealing Session. This will be a chance for industry leaders from both sides of the aisle (industry leaders and entrepreneurs) to meet and determine who they want to do a deal with!

Entrepreneurs looking for investors, investors looking for deal flow, and startups looking for distribution- join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room; yours! Come ready to speak efficiently and SPEEDILY about yourself, your company and the deals you want to make.

This is one session you cannot miss. Only at the Boomer Summit.

Sign up for the What’s Next Speed Dealing session during registration to reserve your spot as space is limited and walk-ins will be turned away.