Breakout Sessions

Wednesday, March 28th, 2018

AGENDA

15th Annual What’s Next Boomer Business Summit

8 a.m. – 6:30 p.m.

 

7 am                         Registration Opens – Cyril Magnin Foyer

                                    Coffee/Light Breakfast

                                    Exhibits Open

8 am                         Media Room Opens 

8-9 am                     Session 1 – Rooms: Balboa, Davidson, Hearst, Mission I & II

HARNESSING THE POWER OF A SMART CONTENT STRATEGY

By now, we’ve all heard that a smart content strategy is an important part of any business’s marketing plan. But what does that really mean and how can it work for you? This session will offer some answers. You’ll learn the strategic foundation of any effective content strategy and hear case studies from successful companies. By the end of the session, you’ll understand the power of content to help brands create conversations, build community and grow engaged audiences.

Moderator:          Susan Donley, Susan Donley Consulting

Panelists:             Dan Ansel, Active Daily Living

 Invitations Pending

THE OLDER CONSUMER: DESIGN THINKING & USER EXPERIENCE STRATEGY

Sectors as divergent as retail, financial services, health care, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.

Moderator:          Ulya Kahn, Consultant

Panelists:             Invited

THE FORGOTTEN ONES: MEMORY CARE ISSUES

More than 5 million Americans today are living with Alzheimer’s disease and an additional 17million are caring for them. As the most prevalent type of dementia, Alzheimer’s is attacking an aging boomer population where more than 16 million will be living with the disease by 2050 and costing the country $1.1 trillion. The implications of Alzheimer’s is becoming our nation’s next health care epidemic, impacting businesses, communities and families. Our panelists will focus on unique solutions from VC and angel-funded start-ups, the nation’s top research experts and centers for innovation.

Moderator:          Jack York, It’s Never 2 Late

Panelists:             Jeff Zimman, Posit Science

Candiece Milford, Rhoda Goldman Plaza

Invitation Pending

WHO’S NEXT: THE ENTREPRENEURS ON THE LEADING EDGE

At the heart of What’s Next is the discovery of emerging technologies, companies and ideas that will be meaningful in the lives of older adults. Join us to explore what is on the leading edge this year – Cannabis, the On-Demand Economy, and Virtual Reality – and who those leaders are. Learn what these changes mean for people’s lives and the longevity economy.

Moderator:             Invited

Panelists:               Chris Brickler, MyndVR

                                 Panelist TBD

                                Panelist TBD

 9-9:15 am         Break/Exhibit Hall Time- Cyril Magnin Foyer

 

9:15-10:45 am   OPENING SESSION – CYRIL MAGNIN BALLROOM I-III

                               SingFit/Special Music

                              Welcome – Mary Furlong 

 KEYNOTE 1:   THE ELEMENTS – A TRIO OF TALKS 

Sonia Arrison, Author, 100 Plus: How the Coming Age of Longevity Will Change Everything

Falon, Fatemi, Node

Speaker 3 to be named

KEYNOTE 2:  Nancy LeaMond, AARP

                             Respondents to Nancy LeaMond

10:45-11 am    Break/Exhibit Hall Time- Cyril Magnin Foyer

11-12 pm          Session 2 – Rooms: Balboa, Davidson, Hearst, Mission I & II

ANALYST SESSION: THE FUTURE OF VOICE FIRST TECHNOLOGY

Recently emerged “voice first technology’ has generated a wave of innovation, both hardware and software to respond to spoken requests and commands, answer questions, play music, offer scheduled alerts – all without typing, swiping, pinching or zooming on a device. This market overall has barely begun to show signs of penetrating the older adult segment What’s Next 2018 will feature insights about this disruptive technology and its potential to improve the quality of life for older adults.

Moderator:         Laurie Orlov, Aging in Place Technology Watch

Panelists:               Stuart Patterson, LifePod

To be named

 

ANALYST SESSION: THE FUTURE OF HEALTHCARE & WELLNESS: THE VOICE OF THE CONSUMER

Every dissonance of aging is a market opportunity. And the opportunity is GREAT – a trillion dollar market. This session will present the latest consumer and market trends related to health, wellness and telecare. Panelists will look at cardiac health, hearing, vision, bone density, sleep, weight management, pain management and loss of immunity. They will also explore the six growth areas that consumers are interested in when they consume media related to health. Physical wellness is often more important that financial health.

Moderator:         Anne DeGheest, HealthTech Capital

Panelists:               James Appleby, Gerontological Society of America (GSA)

Adam Heller, Ziegler

To be named

 

ANALYST SESSION: THE INTERSECTION OF TECHNOLOGY, DESIGN AND LONGEVITY IN SENIOR HOUSING – TODAY AND 20 YEARS AHEAD

Housing is one of the foundational constructs of aging for everyone at all socioeconomic levels.  Today’s existing homes and structures are not ready for the future and are struggling with the needs of today’s elder population.  Join this discussion for a practical look at today’s environment and how design, technology and affordability will shape senior housing product over the next twenty years for both independent living and inside senior living communities

Moderator:         George Yedinak, Senior Housing News

Panelists:               Donna Kelsey, American Senior Communities

Bob Kramer, NIC

To be named

ANALYST SESSION: WHAT’S NEXT: THE HOT TOPICS

(Description underway)

Moderator:         To be named      

Panelists:               To be named

 

 

12-12:45 pm       LUNCH & LEARN – CYRIL MAGNIN BALLROOM I-III

                                    Enjoy lunch with your favorite expert, author, or entrepreneur.

 

Sponsor Acknowledgement/Thank You’s – Lori Bitter, Managing Producer

 

12:55-2 pm          THE WHAT’S NEXT PITCH FOR DISTRIBUTION TO CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY

 

Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners and what trends that will dominate the longevity market in the coming year. Perspective companies must have annual revenue greater than $1 million.

 

Moderator:          Michael Carroll, TripleTree

Panelists:               Joe Stier, Signature

Ginna Baik, CDW

Michael Easely, American Senior Communities

Michael Skaff, Jewish Homes

Jim Murphy, United Healthcare

Sodexo

AARP

 

2:05-2:15 pm     Break/Exhibit Hall Time- Cyril Magnin Foyer

 

2:15-3:15 pm     Session 3 – Rooms: Balboa, Davidson, Hearst, Mission I & II

                                   

                           TRENDS IN DRIVING SALES AND MARKETING IN THE LONGEVITY MARKET

 

Revenue keeps your doors open and helps you drive growth. Google and Facebook effectively have a duopoly in digital marketing, accounting for half the ad revenue worldwide and more than 60% in the US.  Still, there are some networks of site and clusters of media buys that are highly effective in selling into the longevity marketplace. Discover what is working from executives growing their business with Google, Facebook and beyond. See how the experts are projecting sales, tracking campaigns, and measuring ROI.

 

Moderator:         Josh Iverson, iMedia Sales

Panelists:               Katie Roper, Home Care Assistance

Ted Fischer, Hasbro

 

 

 

CAREGIVING: HOW IT IS REVOLUTIONIZING THE PAYORS AND HEALTH CARE SYSTEM

Caregiving is revolutionizing healthcare by extending more care delivery into the home setting thereby improving health outcomes while reducing the overall cost of care. Learn how the business issues of caregiving is bringing together partners and changing the system – all around the common goal of improving patient outcomes, easier the care burden and improving the lives of family caregivers.

 

Moderator:         Jennie Chin Hansen, Altarum

Panelists:               Jim Murphy, UHC

Sherwin Sheik, Carelinx

 

 

THE 2018 LONGEVITY INVESTMENT FORECAST

Investment in the longevity market is still in the “early innings”. Who is doing the investing and what are their investment theses? Corporate and strategic investors, venture investors, social impact investors and angel investors all share an interest and passion for the market. Discover the investment theses for the investment groups and the stage in which they invest. Get copies of relevant research material that inform their decisions. And, find out how you can connect in to the longevity economy – one that is expected to grow by a trillion dollars in 2020.

 

Moderator:         Mary Furlong, Mary Furlong & Associates

Panelists:             John Hopper, Ziegler Linkage Fund

Katy Fike, Generator Ventures/Aging2.0

Michael Carroll, TripleTree Ventures

 

 

SECRETS OF THE C-SUITE: SCALING YOUR BUSINESS IN THE LONGEVITY ECONOMY

Your idea moves from concept to product. You raised money and recruited a team. Now you have sales and customers. How do you move from smart start-up to a successful, sustainable business? What is the “exit” or do you want one? Learn about agility, resilience, and the power of failure. Hear from entrepreneurs who have made it and learned plenty of lessons along the way.

 

Moderator:         Eric Taub               

Panelists:               David Inns, CEO Great Call

Bill McIvor, SeniorLink

 

 

3:15-3:45 pm     Break/Exhibit Hall Time- Cyril Magnin Foyer

 

 

3:45-4:45 pm     Session 4 – Rooms: Balboa, Davidson, Hearst, Mission I & II

 

SPEED DEALING

We all know the power of networking and building relationships. Most conferences will give you educational sessions to attend, but don’t allow for you to actually come home with qualified leads. Introducing the What’s Next Boomer Business Summit Speed Dealing Session. This will be a chance for industry leaders from both sides of the aisle (industry leaders and entrepreneurs) to meet and determine who they want to do a deal with!

 

Entrepreneurs looking for investors, investors looking for deal flow, and startups looking for distribution- join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room; yours! Come ready to speak efficiently and SPEEDILY about yourself, your company and the deals you want to make.

 

This is one session you cannot miss. Only at the Boomer Summit. Sign up for the What’s Next Speed Dealing session during registration to reserve your spot as space is limited and walk-ins may be turned away.

 

Organizers:  Daniel Kaplan & Caitlin Kaplan, Quality Start Consulting

 

FACEBOOK, GOOGLE, AND THE DOMINANCE OF SEARCH IN YOUR MARKETING PLAN

Nearly 3.5 billion searches are done every day – that’s 40,000 per second on average – or 1.2 trillion searches annually. With an estimated $92.4 billion spent in 2017 on paid search in the US, and an estimated $40 billion planned in 2018 on digital display – banners, video, rich media and sponsorships – it is time to assess your digital strategy. These experts will share their unique perspectives and experiences to show you how to increase visibility, engagement and ROI.

 

Moderator:         Lori Bitter, The Business of Aging               

Panelists :              John Thyfault, Beasley Direct & Online Marketing, Inc.

Addie Braun, Google

Megan Heinen Mobley, Homecare Assistance

 

 

FINANCIAL CAREGIVING IN THE LONGEVITY ECONOMY   

There are currently nearly 36 million caregivers in the US – half of whom provide financial assistance to other members of their household. This number is poised to grow as the last of the baby boomers enter their senior years. A panel of experts will discuss challenges for sandwich-generation caregivers, including the economic and emotional impacts of caregiving, relevant workplace and/or government policies supporting caregivers, and potential tools for financial caregivers.

 

Moderator:         Kerry Hannon

Panelists:               Liz Loewy, EverSafe

Susan Weinstock, AARP

Kevin F. Crain, Bank of America Merrill Lynch

 

FINDING YOUR HUSTLE: MONEY & WORK AT 50, 60, 70 AND BEYOND

The need and desire to work longer is more than a headline. For the majority of older adults it’s a necessity. Whether you’re earning for your own retirement, to support multiple generations of family, or to pay off debts like student loans, finding work when you’re older is a challenge. Age discrimination is a real issue. Many people have chosen the gig economy lifestyle to manage their own schedules and ability to earn. Learn how these smart entrepreneurs are inviting older people into the on-demand economy.

Moderator:         To be named

Panelists:               Sharon Emek, WAHVE

Justin Lin, Envoy

 

 

4:45-5 pm             Break/Exhibit Hall Time- Cyril Magnin Foyer

 

 

5-5:30 pm             CLOSING SESSION – CYRIL MAGNIN BALLROOM I-III

 

WHAT’S NEXT: BRIEFINGS FROM THE FRONTLINES: GOVERNMENT & POLICY, INVESTMENT, AND INNOVATION

 

Speakers:              Lance Robertson, ACL

                                    Dan Hermann, Ziegler

                                   

 

CLOSING COMMENTS/TEAM THANK YOU – MARY FURLONG, PRODUCER

 

5:30-6:30 pm     WHAT’S NEXT NETWORKING RECEPTION Cyril Magnin Foyer

Regular Features at What’s Next

THE WHAT’S NEXT PITCH FOR DISTRIBUTION

Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners, what trends that will dominate the longevity market in the coming year. Perspective companies must have annual revenue greater than $1 million.

PITCH FOR DISTRIBUTION TO THE CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY

Watch companies pitch to investors! These companies are in the boomer, senior or caregiver market space and have successfully developed their product or service to produce a profit. The next stage of growth is to provide distribution partners that help scale and build their enterprise.

Moderator:  Michael Carroll, TripleTree

ELEMENTS: New TED-Style Trio of Talks

“Elements” is a new TED-style trio of talks on the essentials for achieving success with older consumers. These seasoned experts share insight, inspiration and experience to guide you in building your business, in understanding the particular needs of older consumers, and what it means to be an entrepreneur in different kinds of organizations. Together this trio is a master class in developing a business plan for succeeding in the Longevity market.

LUNCH WITH THE EXPERTS

This annual networking lunch gives you face-time with authors, analysts, bloggers and experts in the longevity economy. Choose your favorite expert when you register and engage in this small group setting. Bring your questions and ideas, and come away with a pocket-full of new connections.

SPEED DEALING

We all know the power of networking and building relationships. Most conferences will give you educational sessions to attend, but don’t allow for you to actually come home with qualified leads. Introducing the What’s Next Boomer Business Summit Speed Dealing Session. This will be a chance for industry leaders from both sides of the aisle (industry leaders and entrepreneurs) to meet and determine who they want to do a deal with!

Entrepreneurs looking for investors, investors looking for deal flow, and startups looking for distribution- join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room; yours! Come ready to speak efficiently and SPEEDILY about yourself, your company and the deals you want to make.

This is one session you cannot miss. Only at the Boomer Summit.

Sign up for the What’s Next Speed Dealing session during registration to reserve your spot as space is limited and walk-ins will be turned away.