Wednesday, March 28th, 2018
15th Annual What’s Next Boomer Business Summit
8 a.m. – 6:30 p.m.
7 am Registration Opens – Cyril Magnin Foyer
8 am Media Room Opens
8-9 am Session 1 – Rooms: Balboa, Davidson, Hearst, Mission I & II
HARNESSING THE POWER OF A SMART CONTENT STRATEGY
By now, we’ve all heard that a smart content strategy is an important part of any business’s marketing plan. But what does that really mean and how can it work for you? This session will offer some answers. You’ll learn the strategic foundation of any effective content strategy and hear case studies from successful companies. By the end of the session, you’ll understand the power of content to help brands create conversations, build community and grow engaged audiences.
Moderator: Susan Donley, Susan Donley Consulting
Panelists: Dan Ansel, Active Daily Living
THE OLDER CONSUMER: DESIGN THINKING & USER EXPERIENCE STRATEGY
Sectors as divergent as retail, financial services, health care, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.
Moderator: Ulya Kahn, Consultant
THE FORGOTTEN ONES: MEMORY CARE ISSUES
More than 5 million Americans today are living with Alzheimer’s disease and an additional 17million are caring for them. As the most prevalent type of dementia, Alzheimer’s is attacking an aging boomer population where more than 16 million will be living with the disease by 2050 and costing the country $1.1 trillion. The implications of Alzheimer’s is becoming our nation’s next health care epidemic, impacting businesses, communities and families. Our panelists will focus on unique solutions from VC and angel-funded start-ups, the nation’s top research experts and centers for innovation.
Moderator: Jack York, It’s Never 2 Late
Panelists: Jeff Zimman, Posit Science
Candiece Milford, Rhoda Goldman Plaza
WHO’S NEXT: THE ENTREPRENEURS ON THE LEADING EDGE
At the heart of What’s Next is the discovery of emerging technologies, companies and ideas that will be meaningful in the lives of older adults. Join us to explore what is on the leading edge this year – Cannabis, the On-Demand Economy, and Virtual Reality – and who those leaders are. Learn what these changes mean for people’s lives and the longevity economy.
Panelists: Chris Brickler, MyndVR
9-9:15 am Break/Exhibit Hall Time- Cyril Magnin Foyer
9:15-10:45 am OPENING SESSION – CYRIL MAGNIN BALLROOM I-III
Welcome – Mary Furlong
KEYNOTE 1: THE ELEMENTS – A TRIO OF TALKS
Sonia Arrison, Author, 100 Plus: How the Coming Age of Longevity Will Change Everything
Falon, Fatemi, Node
Speaker 3 to be named
KEYNOTE 2: Nancy LeaMond, AARP
Respondents to Nancy LeaMond
10:45-11 am Break/Exhibit Hall Time- Cyril Magnin Foyer
11-12 pm Session 2 – Rooms: Balboa, Davidson, Hearst, Mission I & II
ANALYST SESSION: THE FUTURE OF VOICE FIRST TECHNOLOGY
Recently emerged “voice first technology’ has generated a wave of innovation, both hardware and software to respond to spoken requests and commands, answer questions, play music, offer scheduled alerts – all without typing, swiping, pinching or zooming on a device. This market overall has barely begun to show signs of penetrating the older adult segment What’s Next 2018 will feature insights about this disruptive technology and its potential to improve the quality of life for older adults.
Moderator: Laurie Orlov, Aging in Place Technology Watch
Panelists: Stuart Patterson, LifePod
To be named
ANALYST SESSION: THE FUTURE OF HEALTHCARE & WELLNESS: THE VOICE OF THE CONSUMER
Every dissonance of aging is a market opportunity. And the opportunity is GREAT – a trillion dollar market. This session will present the latest consumer and market trends related to health, wellness and telecare. Panelists will look at cardiac health, hearing, vision, bone density, sleep, weight management, pain management and loss of immunity. They will also explore the six growth areas that consumers are interested in when they consume media related to health. Physical wellness is often more important that financial health.
Moderator: Anne DeGheest, HealthTech Capital
Panelists: James Appleby, Gerontological Society of America (GSA)
Adam Heller, Ziegler
To be named
ANALYST SESSION: THE INTERSECTION OF TECHNOLOGY, DESIGN AND LONGEVITY IN SENIOR HOUSING – TODAY AND 20 YEARS AHEAD
Housing is one of the foundational constructs of aging for everyone at all socioeconomic levels. Today’s existing homes and structures are not ready for the future and are struggling with the needs of today’s elder population. Join this discussion for a practical look at today’s environment and how design, technology and affordability will shape senior housing product over the next twenty years for both independent living and inside senior living communities
Moderator: George Yedinak, Senior Housing News
Panelists: Donna Kelsey, American Senior Communities
Bob Kramer, NIC
To be named
ANALYST SESSION: WHAT’S NEXT: THE HOT TOPICS
Moderator: To be named
Panelists: To be named
12-12:45 pm LUNCH & LEARN – CYRIL MAGNIN BALLROOM I-III
Enjoy lunch with your favorite expert, author, or entrepreneur.
Sponsor Acknowledgement/Thank You’s – Lori Bitter, Managing Producer
12:55-2 pm THE WHAT’S NEXT PITCH FOR DISTRIBUTION TO CORPORATIONS AND ORGANIZATIONS INVESTING IN THE LONGEVITY ECONOMY
Back by popular demand, a select group of entrepreneurs will pitch investors and distribution partners for feedback and potential deals. The session will begin with Investors and partners discussing what they look for in partners and what trends that will dominate the longevity market in the coming year. Perspective companies must have annual revenue greater than $1 million.
Moderator: Michael Carroll, TripleTree
Panelists: Joe Stier, Signature
Ginna Baik, CDW
Michael Easely, American Senior Communities
Michael Skaff, Jewish Homes
Jim Murphy, United Healthcare
2:05-2:15 pm Break/Exhibit Hall Time- Cyril Magnin Foyer
2:15-3:15 pm Session 3 – Rooms: Balboa, Davidson, Hearst, Mission I & II
TRENDS IN DRIVING SALES AND MARKETING IN THE LONGEVITY MARKET
Revenue keeps your doors open and helps you drive growth. Google and Facebook effectively have a duopoly in digital marketing, accounting for half the ad revenue worldwide and more than 60% in the US. Still, there are some networks of site and clusters of media buys that are highly effective in selling into the longevity marketplace. Discover what is working from executives growing their business with Google, Facebook and beyond. See how the experts are projecting sales, tracking campaigns, and measuring ROI.
Moderator: Josh Iverson, iMedia Sales
Panelists: Katie Roper, Home Care Assistance
Ted Fischer, Hasbro
CAREGIVING: HOW IT IS REVOLUTIONIZING THE PAYORS AND HEALTH CARE SYSTEM
Caregiving is revolutionizing healthcare by extending more care delivery into the home setting thereby improving health outcomes while reducing the overall cost of care. Learn how the business issues of caregiving is bringing together partners and changing the system – all around the common goal of improving patient outcomes, easier the care burden and improving the lives of family caregivers.
Moderator: Jennie Chin Hansen, Altarum
Panelists: Jim Murphy, UHC
Sherwin Sheik, Carelinx
THE 2018 LONGEVITY INVESTMENT FORECAST
Investment in the longevity market is still in the “early innings”. Who is doing the investing and what are their investment theses? Corporate and strategic investors, venture investors, social impact investors and angel investors all share an interest and passion for the market. Discover the investment theses for the investment groups and the stage in which they invest. Get copies of relevant research material that inform their decisions. And, find out how you can connect in to the longevity economy – one that is expected to grow by a trillion dollars in 2020.
Moderator: Mary Furlong, Mary Furlong & Associates
Panelists: John Hopper, Ziegler Linkage Fund
Katy Fike, Generator Ventures/Aging2.0
Michael Carroll, TripleTree Ventures
SECRETS OF THE C-SUITE: SCALING YOUR BUSINESS IN THE LONGEVITY ECONOMY
Your idea moves from concept to product. You raised money and recruited a team. Now you have sales and customers. How do you move from smart start-up to a successful, sustainable business? What is the “exit” or do you want one? Learn about agility, resilience, and the power of failure. Hear from entrepreneurs who have made it and learned plenty of lessons along the way.
Moderator: Eric Taub
Panelists: David Inns, CEO Great Call
Bill McIvor, SeniorLink
3:15-3:45 pm Break/Exhibit Hall Time- Cyril Magnin Foyer
3:45-4:45 pm Session 4 – Rooms: Balboa, Davidson, Hearst, Mission I & II
We all know the power of networking and building relationships. Most conferences will give you educational sessions to attend, but don’t allow for you to actually come home with qualified leads. Introducing the What’s Next Boomer Business Summit Speed Dealing Session. This will be a chance for industry leaders from both sides of the aisle (industry leaders and entrepreneurs) to meet and determine who they want to do a deal with!
Entrepreneurs looking for investors, investors looking for deal flow, and startups looking for distribution- join us for the ultimate speed networking session that will shine the spotlight on the most important brand in the room; yours! Come ready to speak efficiently and SPEEDILY about yourself, your company and the deals you want to make.
This is one session you cannot miss. Only at the Boomer Summit. Sign up for the What’s Next Speed Dealing session during registration to reserve your spot as space is limited and walk-ins may be turned away.
Organizers: Daniel Kaplan & Caitlin Kaplan, Quality Start Consulting
FACEBOOK, GOOGLE, AND THE DOMINANCE OF SEARCH IN YOUR MARKETING PLAN
Nearly 3.5 billion searches are done every day – that’s 40,000 per second on average – or 1.2 trillion searches annually. With an estimated $92.4 billion spent in 2017 on paid search in the US, and an estimated $40 billion planned in 2018 on digital display – banners, video, rich media and sponsorships – it is time to assess your digital strategy. These experts will share their unique perspectives and experiences to show you how to increase visibility, engagement and ROI.
Moderator: Lori Bitter, The Business of Aging
Panelists : John Thyfault, Beasley Direct & Online Marketing, Inc.
Addie Braun, Google
Megan Heinen Mobley, Homecare Assistance
FINANCIAL CAREGIVING IN THE LONGEVITY ECONOMY
There are currently nearly 36 million caregivers in the US – half of whom provide financial assistance to other members of their household. This number is poised to grow as the last of the baby boomers enter their senior years. A panel of experts will discuss challenges for sandwich-generation caregivers, including the economic and emotional impacts of caregiving, relevant workplace and/or government policies supporting caregivers, and potential tools for financial caregivers.
Moderator: Kerry Hannon
Panelists: Liz Loewy, EverSafe
Susan Weinstock, AARP
Kevin F. Crain, Bank of America Merrill Lynch
FINDING YOUR HUSTLE: MONEY & WORK AT 50, 60, 70 AND BEYOND
The need and desire to work longer is more than a headline. For the majority of older adults it’s a necessity. Whether you’re earning for your own retirement, to support multiple generations of family, or to pay off debts like student loans, finding work when you’re older is a challenge. Age discrimination is a real issue. Many people have chosen the gig economy lifestyle to manage their own schedules and ability to earn. Learn how these smart entrepreneurs are inviting older people into the on-demand economy.
Moderator: To be named
Panelists: Sharon Emek, WAHVE
Justin Lin, Envoy
4:45-5 pm Break/Exhibit Hall Time- Cyril Magnin Foyer
5-5:30 pm CLOSING SESSION – CYRIL MAGNIN BALLROOM I-III
WHAT’S NEXT: BRIEFINGS FROM THE FRONTLINES: GOVERNMENT & POLICY, INVESTMENT, AND INNOVATION
Speakers: Lance Robertson, ACL
Dan Hermann, Ziegler
CLOSING COMMENTS/TEAM THANK YOU – MARY FURLONG, PRODUCER
5:30-6:30 pm WHAT’S NEXT NETWORKING RECEPTION– Cyril Magnin Foyer