HARNESSING THE POWER OF A SMART CONTENT STRATEGY
Understand the power and uses of content for creating conversations and community for brands. Learn how content and social platforms are leveling the playing field for young companies. Hear case studies from successful companies, and learn how engagement is evolving across platforms. Understand how podcasting and video are important to your content mix, and how your blog and email campaigns support brand and retention goals.
Moderator: Lori Bitter, The Business of Aging
THE INTERGENERATIONAL IMPERATIVE
Increased longevity has created more living generations than we have ever experienced in human history. Daily headlines perpetuate a myth of generational angst between Boomers and Millennials. From the workplace to education to aging in place the importance of productive intergenerational relationships has never been more vital. Hear the latest research, and see the projects and cases that are succeeding in promoting harmony and understanding among multiple generations.
Moderator: Lori Bitter, The Business of Aging
INVESTMENT FORECAST 2018
Investment in the longevity market is still in the “early innings”. Who is doing the investing and what are their investment theses? Corporate and strategic investors, venture investors, social impact investors and angel investors all share an interest and passion for the market. Discover the investment theses for the investment groups and the stage in which they invest. Get copies of relevant research material that inform their decisions. And, find out how you can connect in to the longevity economy – one that is expected to grow by a trillion dollars in 2020.
Moderator: Mary Furlong, Mary Furlong & Associates
PATIENT ENGAGEMENT IN AN ERA WHEN PEOPLE ARE SICK OF BEING SICK
Join us for a moderated panel as industry leaders share their take on engaging older adults in their healthcare at a time when Boomers increasingly want to age in their home and focus on their well-being, not their diseases.
Moderator: Elena Lipson, Mosaic Growth Partners
PUTTING THE CAREGIVER AT THE CENTER OF CAREGIVING TECHNOLOGIES
As more caregiving technologies hit the market, how many are truly moving the needle and helping caregivers? This panel explores how technology can materially assist caregivers and highlights technologies that put the caregiver at the center of everything they do.
DESIGN THINKING AND USER EXPERIENCE STRATEGY FOR OLDER ADULTS
Sectors as divergent as retail, financial services, health care, and consumer products are learning to create human-centered customer experiences across a variety of platforms. Learn from the leading experts in the design and mature consumer space. Hear what they’ve learned in the field and how user experience continues to evolve. See how three generations of people over 50 are making user experience more complex, requiring greater business focus.
Moderator: Eric Taub, Writer, Technology and Business
ANALYST SESSION: VOICE FIRST TECHNOLOGY
Voice first technology can understand spoken requests and commands, answer questions, and offer scheduled alerts. Industry firms like Gartner are expecting that the combination of natural language processing, AI, and speech recognition will see significant growth over the next few years – and that speech recognition, for example, will penetrate 80% of mobile devices by 2020. The market opportunity for Voice First Technology overall has barely begun to show signs of penetrating the older adult technology sector. What’s Next 2018 will feature insights about the current and future direction this exciting technology can bring to older adults.
Moderator: Laurie Orlov, Aging in Place Technology Watch
DRIVING SALES AND MARKETING IN THE LONGEVITY ECONOMY
Revenue keeps your doors open and helps you drive growth. Google and Facebook effectively have a duopoly in digital marketing, accounting for half the ad revenue worldwide and more than 60% in the US. Still, there are some networks of site and clusters of media buys that are highly effective in selling into the longevity marketplace. Discover what is working from executives growing their business with Google, Facebook and beyond. See how the experts are projecting sales, tracking campaigns, and measuring ROI.
Moderator: Josh Iverson, iMedia Sales
DISRUPTIVE TECHNOLOGIES THAT DRIVE YOUR BUSINESS
Paypal – accounting (changed my business and collections)
Linked In – business development (changed how we source deal flow)
Collaborata – market research (new technology we are just learning how it works)
Sales Force – sales development (many small businesses shifting to the cloud)
Alexa for Business