BOOMER MARKET OVERVIEW

• Boomers were born between 1946 and 1964
• 80 million boomers represent 25% of the U.S. population and account for 75-80% of US Wealth
• Each day, between 7,000 and 10,000 adults turn 65
• Every 7 seconds someone is turning 50
• By the end of 2010, 108 million people will be over 45
• Households headed by someone 40 or older hold 91% of America’s net worth
• Boomers constitute 35 - 38% of Internet users, 42% of seniors today are online
• The aging in place market will be $20 billion in 2020
• 69% of boomers financially support adult children

BABY BOOMERS AT MIDLIFE AND BEYOND

The 50+ age group will grow by 22% in the next 10 years

Source: Greg O'Neill, Director, National Academy on an Aging Society

Marketing Home Health Services

Source: Andy Cohen, CEO, Caring.com