Find us on Facebook
Join us on LinkedIn
Follow us on TwitterAgenda
What’s Next Boomer Business Summit
8:00 am - 6:00 pm
Marriott Wardman Park Hotel
Washington D.C.
| 7:00 am | REGISTRATION OPEN COFFEE AND REFRESHMENTS |
| 7:00 am - 6:30 pm | TABLE TOP EXHIBITS OPEN BOOKSTORE OPEN |
| 8:00 am - 9:15 am | BREAKFAST WTIH THE ANALYSTS Health, Housing and Caregiving Economic Trends What if the stalled homebuilding industry creates a surge in age-in-place remodeling; why will wireless home health technology blossom in the face of health reform, and will caregivers grow in numbers and policy influence - and get the attention of Congress? Learn what's happening and what new business opportunities will make a difference. - Sharon Dworkin Bell, Senior Vice President, NAHB - Steve French, Managing Director, Natural Marketing Institute (NMI) - Gail Gibson Hunt, President & CEO, National Alliance for Caregiving Tech Trends What do consumers want most from their smart phones, their tablets, and the Internet itself? Which income ranges of seniors mean home ownership and owning a computer? What are the latest results of surveys - and how do these results drive investment and strategies of companies small and very large? Moderator: Deborah Jacobs, Author and Journalist, Forbes Magazine - Laurie Orlov, Founder, Aging in Place Technology Watch - Lee Rainie, Director, Pew Research Center's Internet & American Life Project Family and the New Retirement: Grandchildren, Caregiving, and Planning Boomers have the money and desire to bond with their grandchildren, but given today's investment climate, will there be money in the future for them to inherit? Are Boomers thinking about how caregiving will fit into their future? What are the changes and choices in work, retirement, and protecting their money that will help older adults thrive in the age of lowered expectations. Moderator: Lori Bitter, President, Continuum Crew - Jodi Olshevski, Assistant Vice President, The Hartford - Robert Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP - Sandy Timmermann, Assistant Vice President, MetLife and the Director of the MetLife Mature Market Institute eBoomer Trends in E-tailing, Retailing and Mobile Commerc Buying online, in the store, on the phone, or while standing in the street in front of a restaurant - it's a new online and mobile world. The dramatic changes in consumer buying behavior are forcing retailers to think, staff and partner in new ways. Navigate the ultra-multiple channel world of today with the guidance of retail and mobile marketing experts. Moderator: Jeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP - Candace Corlett, President, WSL Strategic Retail - Kurt Hulander, Platform Leader for Health Solutions, Best Buy - Jeff Hasen, CMO, Hip Cricket |
| 9:30 am - 10:30 am | GENERAL SESSION Donna Brazile, CEO, Donna Brazile & Associates Designing a Personalized Business Model for the New Economy (working title) Jody Holtzman, Senior VP, Thought Leadership, AARP Business Opportunity Longevity in the New Economy (working title) |
| 10:30 am - 10:45 am | NETWORKING BREAK |
| 10:45 am - 11:45 am | BREAKOUTS Trends: E-commerce, Mobile Video, Gaming and the Mobile Wallet The mobile phone has become a remote control that powers a healthy life. It has also become a vital tool for caregivers and entrepreneurs. Learn how gaming, the mobile wallet and mobile video are especially important tools in the way boomers live, play and work and spend. Discover how companies are demonstrating ROI with mobile. - Jeff Hasen, CMO, Hip Cricket How to Accelerate Lead Generation Through Social, Mobile, & Integrated Media In the new normal, it is all about customer acquisition, retention and service. Discover the latest trends in how companies are using media to drive leads. Moderator: Lori Bitter, President, Continuum Crew - Andy Cohen, CEO, Caring.com Health Services 3.0 Our phones, our tablets, our bodies, ourselves: as boomers age, they worry about their physical health, girth, and get-up-and-go. Businesses are emerging to cater to their needs and meet them on their technology platform of choice, be it wireless at home, or on the go with mHealth. This panel will consider the dimensions of our lives that enable older adults to be fit in mind and body. - Jeff Shoemate, Vice President of Innovation and Business Development, United Healthcare - Medicare & Retirement - Ilya Oshman, Senior Vice President, FP&A, Weight Watchers - Charlotte Yeh, Chief Medical Officer, AARP Clouds and Tools for Boomer Entrepreneurs Business is moving to the cloud. Discover how cloud computing is a means to improve infrastructure and decrease spending budgets for companies and organizations large and small. Learn about the latest technology tools and cloud computing services that facilitate shared resources, software, and information. The cloud allows for entrepreneurs to access data, software, financing and improves productivity, communication, and access to data. Moderator: Stephen Johnston, CEO, Fordcastle, LLC - Kurt Hulander, Platform Leader for Health Solutions, Best Buy - Vicki Lawrence, COO, Linqto - Gary Moulton, Product Manager, Trustworthy Computing Group, Microsoft - Stephen Chen, CEO, New Retirement |
| 12:00 pm - 1:15 pm | LUNCH WITH THE EXPERTS Analysts, Authors, Bloggers, and Boomer Market experts will host table for discussions that drill down into the issues you care about most. Join your fellow attendees for engaging conversations and deep insight. This experience alone is worth the price of conference admission! Don't miss it! Click here for a list of table hosts. |
| 1:30 pm - 2:30 pm | BREAKOUTS The Money and Brand Shift: Identity Theft and Why Corporations are Focusing on Boomer Health and Money Americans have traded down with their spending cutbacks. They are willing to adopt new brands that give them more value, protection and control. Learn how brands have created new services with the promise of protection of health and money. - Jeremy Gin, Co-founder and CEO, SiteJabber The Changing Channels of Marketing and PR: Social Voices and Distribution through New Networks In a frugal economy, companies need sound, smart, optimal public relations, marketing and distribution strategies. The speakers on this panel reach millions of seniors and boomers through group purchasing, and affinity memberships. Discover how to create partnerships. Learn how to approach them and what they are looking for when they make deals happen. Also learn how the social voices of the customer are driving their PR and marketing strategy. "As boomers trade down, they are playing games, reading to grandchildren, shopping at retail outlets and online. Aging boomers will see an increase in health care costs to 16% of their total household budget." - Tammy Gordon, Director, Social Communications & Strategy, AARP What's Next and What Matters to the Backbone of Businesses Meet the Chief Information Officer (CIO), the unsung hero of consumer-facing services, for-profit and non-profit organizations, large and small, startup or stalwart. In addition to being responsible for the technology infrastructure used by enterprises, it is their job to protect sensitive information, provide secure access to employees and constituents, support the internal and external websites, deploy applications that are tested and reliable, and manage a myriad of vendors and service providers. Moderator: Laurie Orlov, Founder, Aging in Place Technology Watch - Matt Mitchell, Executive Vice President and Chief Information Officer, AARP - Joe Gerardi, CIO, ABHOW - Alex Go, CEO, Virtual Health Group How to Create and Protect Your Personalized Business Model Financing longevity is the key question boomers are seeking to answer with the latest downshifting in the economy and prior financial hits boomers are turning to entrepreneurship and encore careers. They are seeking new networks and new media as they design personalized business models. Discover Do's and Don'ts for creating a personalized business model. - Jim Emerman, Executive Vice President, Civic Ventures |
| 2:30 pm - 3:00 pm | NETWORKING BREAK |
| 3:00 pm - 4:00 pm | BREAKOUTS A Frugal Boomer, Ready to Adopt New Brands for the Generations They Support The grandparent economy is large and growing (40 million), lucrative and is spending money on necessities, learning and luxury for their grandchildren. They are investing in tuition, tutoring, and technology. Discover the business ecosystem of brands boomers are embracing with this new role. Also, discover the imprint they are making on fashion and other brand choices. Moderator: Missy Sullivan, Senior Editor, Smart Money, The Wall Street Journal - Robert Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP The Power of Integrated Marketing: Social, Print, Direct, Mobile, and YouTube Maximize the effectiveness of your integrated marketing. Learn from those most in the know. Connect, engage and build loyalty with your customers through social, mobile, print and You Tube. Discover where media dollars are being placed and what works now. Moderator: Jeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP - Lynn Mento, SVP, Member Experience, AARP - Stuart Rosenthal, Founder, Publisher and Editor of the Beacon newspapers Life Services: Housing, Caregiving, Transportation Services 3.0 Boomers, their spouses, and siblings are the first line of defense for ensuring that their long-lived family members receive the care they need to stay in their homes of choice. In their role on the front lines, they are the primary channel and market for services for the frail elderly. Moderator: Laura Mitchell, VP of Marketing, GrandCare Systems - Scott Collins, CEO, Linkage - Madeline Pantalone, Vice President of Strategy and Business Development, GreatCall, Inc. Your Life Reimagined With a thirty year bonus round boomers are exploring encore careers in record numbers. Explore the fields with the greatest growth and learn from the case studies of those who are reimagining life anew. Moderator: Sally Abrahms, Writer, Editor and Author - Ravi Gundlapalli, Founder and CEO, MentorCloud |
| 4:15 pm - 5:15 pm | BREAKOUTS Care Services: The Latest Services Boomers Use Boomers, their spouses, and siblings are the first line of defense for ensuring that their long-lived family members receive the care they need to stay in their homes of choice. In their role on the front lines, they are the primary channel and market for services for the frail elderly. Moderator: Francine Russo, Best Selling Author - Andy Cohen, CEO, Caring.com - Kian Saneii, CEO, Independa, Inc. Using Google, Facebook and Twitter to Build Your Business Is your business leveraging Google's many free products to maximize web traffic? Is your web strategy helping or hurting your page ranking? Learn how you can use search engine optimization, Ad Words, Twitter, and Facebook to connect and engage potential customers. Moderator: Beth Carpenter, Senior Advisor, AARP - Greg O'Neill, Director, National Academy on an Aging Society - Katrina Shonbeck, Account Planner, Google New Channels to Reach Boomer Women Boomer women are the chief purchasing officers, chief caregiving officers, and chief healthcare officers for their family. They often influence purchase decisions in travel and investment for themselves and extended families. Discover the latest trends and insights from this inspiring panel of women in new media and business. - Myrna Blyth, Editor in Chief, ThirdAge.com - Suzanne Braun Levine, Writer, Editor and Author - Gail Sheehy, Best Selling Author and Columnist, USAToday.com Five Boomer Start-ups Ideas (with large markets); How to Fund Them What are the five biggest markets for the boomers? How do you position your idea for funding? What role can the Federal Government play is stimulating small business. What should you avoid? Moderator: Mary Furlong, President & CEO, Mary Furlong & Associates - Margit Novak, President, Moving Solutions |
| 5:15 pm - 6:00 pm | NETWORKING RECEPTION |