March 19, 2009
Bally's
Las Vegas, Nevada

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                              About the What’s Next Boomer Business Summit 2009          Get Email Alerts

This year’s theme is The Boomer Market 2009:  Building Value…Getting Results.

 With today’s economy, it is more important than ever to be sharp, up-to-date and focused about your product or service and your marketing message and channel.  At What’s Next you’ll find the latest in digital marketing strategies to reach baby boomers, you will meet new players in the boomer marketplace and find new ways to partner effectively to drive down acquisition costs and drive up sales.

 Meet the leading baby boomer thinkers and entrepreneurs. Gain valuable insights into the latest trends and movements shaping the boomer marketplace.

You’ll Discover Winning Ideas

  • How to build online communities that engage baby boomers and seniors.
  • How to create marketing campaigns that make complex products simple.
  • Who are the best distribution partners to help you reach your market cost-effectively?
  • How should you use social media tools to build your brand?
  • How to reach and engage different segments of the caregiver market.
  • Discover how to create the spirit of the deal and win in the boomer market.
  • The secret of search – key words, SEO, natural optimization

A Favorite Feature -- “Playing to Win” Luncheon

Conference participants share lunch tables hosted by corporate leaders, authors, bloggers, portal placement partners, and age beat media. Network, share ideas, get the latest news, connect with new partners and more…

ASA-NCOA Conference

The What’s Next Boomer Business Summit is a post-conference to the American Society on Aging (ASA) Aging in American ASA-NCOA Conference March 15-19.  Find out more about the conference, sessions geared to the business community and registration at www.ASAging.org.

The ASA-NCOA Conference, with nearly 4,000 attendees, is recognized as a showcase for programs and projects that can be replicated, a forum for policy discussion and advocacy, and a prime source of information on new research findings in aging. It is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education, along with business leaders from across the United States.

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