What's Next Boomer Business Summit


		Mary Furlong & Associates Mary Furlong & Associates is a proven team of business innovators, comprised of talent from marketing, editorial, business, online content and community, and experts from the field of aging. Mary has guided the online and offline marketing strategies for major U.S. corporations for their 45+ age markets for over 20 years. Mary Furlong is an Executive Professor of Entrepreneurship at the University of Santa Clara and previously founded SeniorNet and ThirdAge Media. She is a member of the Leadership Council of the American Society on Aging’s Business Forum on Aging. She serves on several corporate advisory boards. Visit her website

		We are pleased to announce the release of Dr. Mary Furlong’s new book Turning Silver Into Gold: How to Profit in the New Boomer Marketplace Available now! Order your copy now from Amazon. As they age, America’s 77 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel and work -- and the new brand choices they’re about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, life stage transitions, technology and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I’ll have what she’s having The new sexual revolution: making it feel like the first time -- or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect

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