What's Next Boomer Business Summit

Visit our Website:
www.immersionactive.com

Immersion Active: The Internet Marketing Agency for the Mature Markets

Immersion Active is the only Internet marketing agency in the United States solely focused on the mature markets. Working with clients like AARP, Del Webb, and Home Instead Senior Care, Immersion Active helps companies leverage interactive media to develop authentic, engaging, and profitable online relationships with baby boomers and seniors.

Immersion Active assists its clients in:

Examining the biological and psychological motivators behind boomers’ buying behavior
Taking a developmental marketing approach to crafting interactive campaigns that effectively connect with boomers
Producing campaigns that forge profitable relationships with boomer consumers
Positioning their brands to be influential forces in boomer's online conversations

Immersion Active partners Jonathan Boehman and David Weigelt recently released their first book, titled Dot Boom: Marketing to Baby Boomers Online through Meaningful Online Engagement. This book unites a developmental marketing approach and a new definition of online engagement specific to baby boomer consumers — a combination that provides an actionable framework for connecting with these consumers online. Dot Boom is available in the What’s Next bookstore.

.		Contact Us \| Privacy Policy \| Copyright © 2008 Mary Furlong. All rights Reserved. Website Designed by DevFirst Technologies