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Detailed Session Descriptions
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Rise and Shine Breakout Sessions |
Boomer Marketplace: Know
Your Segment
Not all boomers are the same. There are big differences
between interests and attitudes of a 62 year old and a 44
year old. Hear about research that will help you speak
more effectively to your boomer audience.
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Rethinking Retirement: Boomers and Money
The economy has changed everything. As more boomers move to
Plan B for retirement, what does it mean for your business:
are they saving more, working longer, seeking new services? |
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Boomers Online: Social Networking Coming of Age
More than ever boomers are online. Yes, they are sending
email, but they are also engaging on social networking
sites, researching and buying online and reading and
creating reviews and blogs. Here’s the research on what
boomers are now doing online. |
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Opening General Session |
Reality Check Your Business
To keep doing the same things you have been doing, won’t
lead to success in 2009. Get insight into how to
survive and thrive in the market by outmarketing,
outsmarting and outmanaging your competition. |
Is the Economy Shifting Boomer Paradigms?
New research on healthy aging and boomer attitudes across
products and services gives you insight into what the new
economy means for your business. Identify new
opportunities to stay ahead of the competition. |
New Economy: New Strategies
Business networking is increasingly important to your
businesses success. Hear what the new economy has
meant to the growth of LinkedIn. And how you can use it to
expand your network and grow your business. |
New Boomer Business Opportunities
Past economic downturns have turned into great opportunities
for new companies and new businesses. Hear about what
AARP sees for boomers and business in the future. |
Doing Deals in the New Economy
Leveraging partnerships can be a great way to grow.
But you have to find the right partner and negotiate the
right deal. Get tips to creating successful and lasting
online deals.
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| 11:45am Breakout Sessions |
Building Online Communities
A strong online community can power your website or service
without a big marketing budget. Find out how to build
strong communities and tap their knowledge to help you build
a better business. Learn more about blogs. |
The Power of Integrated Marketing
No longer can you count on a single marketing channel to
deliver results. Hear case studies of how to find
stronger performance through marketing campaigns that tap
prospects both online and offline. |
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Extending Your Reach with New Media
Your customers can be your best marketers. Great content can
increase your online presence and drive traffic and
awareness. Learn how to harness the power of your
customers and your content to grow your business. |
| 2:00pm Breakout Sessions |
New Ways to Reach Boomers
Finding your customers among the 78 million boomers feels
like looking for the needle in a haystack! Find out
how these companies are successfully connecting with their
target market and partnering for success. |
The New Boomer Lifestyle
The economy may be down, but boomers still want to live life
their own way. They are looking for ways to reduce
stress, look great and finance the life they want.
Find out how these companies are helping boomers tackle
tough issues. |
Reaching Boomers Online
Looking for cost effective marketing, more companies are
building online marketing campaigns. Find out how to
build successful online campaigns, SEO and ad word
campaigns. |
| 3:15pm Breakout Sessions |
What’s the Future? Caregiving and Aging in Place
One out of two baby boomers is caring for an aging parent.
What services do they need? How do you find them? What
role will technology play in how boomers age? This
panel takes a look at what boomer caregivers need today and
tomorrow. |
What’s the Future? Generations and Gender Online
Is it true that birds of feather flock together? Find
out how these gender and generational websites are building
communities that engage, share and buy. |
What’s the Future? Aging and Technology
What technologies will shape the boomer future? Cell phones,
software, the Internet, technology gadgets – find out how
technology will adapt and what technology boomers will adopt
as they age. |
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